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How is it running a small business in California? "It isn't what the brochure says. Don't let the palm trees fool ya, boys. It is not easy," says Mike Lomonaco, owner, Lomonaco Coast Plumbing, San Clemente, Calif. Sure, he is located on California's coast where the temperature is 70 degrees year round, but competition—from unlicensed guys—to insurance to keeping up with technology, Mike discusses his journey into the trades and owning his own business. He is crushing it in the drain cleaning business.
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