Sales pros, this one's going to hit you deep in the feels and your CRM.

I sat down with Genevieve Skory—a real one in the game when it comes to emotional intelligence, authenticity, and helping people actually get the results they want. We didn't just skim the surface. We got real about how people buy, how AI is changing the sales game (for better or worse), and why that gut feeling you get when you know someone's being fake... is usually dead-on.

If you've ever wondered where the line is between automation and authenticity, this is your episode.

🔥 What You'll Learn in This Episode: 💡 The Psychology of Decision-Making

• Why people buy with emotion first and use logic to justify it

• How to ask questions that trigger action instead of setting off buyer resistance alarms

🚫 Avoiding the "I'm Being Sold To" Vibe

• Why being too slick or robotic can crush trust instantly

• How transparency and mutual value create real connections

🤖 AI in Sales: Blessing or Red Flag?

• Where AI does make sense in the funnel

• The moment Genevieve realized she wasn't talking to a human... and why that killed the deal

• Why pretending to be authentic using bots is a quick way to lose lifelong buyers

💬 Real Talk on Automation Culture

• The myth of "set it and forget it" in sales

• What happens when a well-known influencer tries to play off their AI assistant as "them"

• Why owning your time shouldn't come at the cost of human connection

❤️ Selling with Soul

• How to build trust that outlasts trends

• Genevieve's mic-drop advice for new salespeople: "Do the hard things authentically."

👋 How To Connect With Genevieve Skory

You can find Genevieve across social media—she's active, engaging, and she personally answers her DMs (no bots here, folks).

• Instagram / Facebook / LinkedIn: @genevieve_skory (We spelled it out for you in the show notes because, as she says, "There's a lot of vowels!")

Call The Damn Leads

"By sales professionals, for sales professionals—real stories, real tactics, real results."

Join Drewbie Wilson, a sales veteran with 20+ years of experience, as he brings you insider stories, humor, and actionable strategies to win in sales.

Your weekly dose of:

🔥 Wild Sales Stories – Engaging tales of real-life sales adventures 💰 Proven Tactics – Actionable strategies to boost your sales game 😂 Humor – A fun and energetic perspective on the world of sales 🎤 Expert Insights – Learn from top professionals across different industries

🚀 Want to be a guest on the show? Submit your story at CallTheDamnLeads.com/podcast.

📲 Follow Drewbie:

• Facebook: https://www.facebook.com/drewbierides

• Instagram: https://www.instagram.com/callthedamnleads

👕 Grab YOUR "Call The Damn Leads" apparel and swag! https://callthedamnleads.com/collections/best-sellers

In this episode of Call The Damn Leads, I sit down with franchise veteran and business builder Roger Martin—a man who's sold everything from $200 gym memberships to $15 million contracts. But what sets Roger apart isn't just his resume—it's the raw, unshakable belief he brings to every conversation.

Roger shares one of the wildest launch stories I've ever heard: opening a fitness studio with no electricity, no heat, no internet, and somehow walking away with nine new clients. His message is simple—don't wait for perfect conditions. Just start.

We dig into sales mindset, team development, franchise growth, and how to break the cycle of fear and procrastination. Whether you're a sales pro or a brick-and-mortar business owner, this episode is full of gems that will re-ignite your fire.

🔥 Episode Highlights 🥶 Selling in the Cold & Dark

Imagine launching a gym without lights, heat, or working card readers. Roger and his GM did it—with paper signs and pure belief. The result? Nine memberships sold in one night. Why? Because people don't buy the product—they buy your conviction.

📞 Call The Damn Leads… Even When It's Hard

Sales isn't about waiting for perfect conditions. Roger shares how his success came from doing the reps, making the uncomfortable calls, and working through the objections—even when it was freezing and everything was stacked against him.

📚 Train Like a Pro

You wouldn't walk into a gym without a plan. So why do salespeople try to wing it? Roger compares the power of a franchise system or sales roadmap to a good workout plan—it only works if you show up and follow it.

💸 Stop Selling from Your Wallet

One of the biggest mindset traps? Thinking your prospect can't afford it because you wouldn't pay for it. Roger breaks this down masterfully and shows how delivering real value creates confidence that closes premium offers.

🧠 Sales is Service

People can tell—the second you open your mouth—whether you're trying to sell them or serve them. Roger and I break down how to bring a service-first approach that builds trust and moves people to action.

🚫 Don't Quit

The biggest reason most people don't win? They quit right before they make it. Roger shares how he's coached his son chasing music dreams in LA the same way he coaches entrepreneurs: be the last one standing. You don't have to be the best. You just have to keep going.

💡 Key Takeaways

• Just Start: You'll never have perfect conditions. Take action anyway.

• Confidence Closes: People buy when you truly believe in your product.

• Follow the Playbook: Franchisees and salespeople fail when they deviate from the proven process.

• Rejection Is Feedback: Don't spiral—diagnose. Improve.

• Mindset > Market: Your internal narrative determines your success.

• Serve First: Approach every prospect like you're there to help, not hustle.

• Never Quit: Most people give up too soon. Don't be most people.

🔗 Connect with Roger Martin

Roger is the founder of multiple franchise brands including RockBox Fitness and creator of Thrive More Autopilot, a lead nurturing and digital marketing system built for health, wellness, and medspa operators.

✅ Franchise Info + Resources: https://thrivemorebrands.com 💻 Lead Nurture Platform: https://thrivemore.ai 🎙️ Podcast, Book & More: Explore tools and training to scale your business the right way.

Call The Damn Leads

"By sales professionals, for sales professionals." Each week, Drewbie Wilson, a sales vet with 20+ years in the game, brings you humor, real-world stories, and powerful strategies to help you excel in your sales career.

Expect a wild mix of:

• Real Sales Stories: Tales that entertain and inspire

• Proven Tactics: Practical tips for boosting your sales game

• Humor and Energy: Fun takes on the ups and downs of sales life

• Expert Advice: Learn from seasoned pros across different fields

Whether you're in sales, an entrepreneur, or just looking to grow your business skills, don't miss out on these invaluable lessons and entertaining stories. Want to be a guest? Pitch your story at https://callthedamnleads.com/pages/podcast

📱 Follow Drewbie: fhttps://www.facebook.com/drewbierides 📸 Follow the show: https://www.instagram.com/callthedamnleads

In this episode of Call The Damn Leads, I'm joined by master communicator and sales expert Dale Kershner. Dale brings over four decades of experience in studying human behavior, persuasion, and the psychology behind communication. He shares some wildly insightful stories—like getting kicked out of a lumber mill for being overdressed—and drops straight-up tactical wisdom for leveling up your sales skills by understanding how people actually think and behave.

From wardrobe lessons at lumber yards to dissecting how language reveals confidence (or lack thereof), Dale gets into the science and art of mastering communication. He even breaks down a step-by-step strategy for changing behavior—both in yourself and in your prospects—and gives real advice on how to practice sales the right way.

If you want to elevate from salesperson to sales professional, this episode is a goldmine.

🔥 Episode Highlights 🪓 Dress Like Your Prospect

Dale shares a classic sales horror story where he got turned away at a lumber mill for being too professional. After a quick trip to a Western store and a change into jeans and a flannel, he closed the deal. The lesson? Always know your audience—how they dress, how they talk, and what they value.

🧠 Communication Styles & Confidence

Dale breaks down how the language people use tells you everything you need to know about how they think. Someone who says, "I feel like…"? That's an emotion-based thinker. Someone who says, "I think…" or "Let's look at the data…"? Logical processor. Tailor your language accordingly, and you instantly build trust.

🛠️ Behavior Modification in Sales (Yes, Really)

Ever wish you could rewire your brain—or your prospect's—to think differently? Dale walks us through a neuroscience-backed process for interrupting negative habits and installing new ones. This works in life AND sales. Step 1? Start tracking the behavior you want to change.

💬 Transfer of Confidence

In sales, your job is to help your prospect jump out of the metaphorical airplane—and your confidence is the parachute. Dale and I dive into how you transfer confidence through communication to get someone to take action, even when it feels risky for them.

🎯 Practice Makes You a Professional

We're aligned on this one: If you're not practicing, you're not a professional. Dale compares sales pros to athletes—pros spend 90% of their time practicing, while amateurs just "show up and play." Reps matter, and Dale breaks down how to do them intentionally.

🔄 Disruption Creates Change

Dale shares how to shift someone's mindset during a sales conversation in real time—without offending them. Strategic pauses, surprising word choices, and breaking the expected pattern force your prospect to think, which opens the door for decision-making.

💡 Key Takeaways

• Dress and speak to your audience – Know their culture, language, and vibe.

• Track your behaviors – Awareness is the first step to change.

• Practice the fundamentals – Repetition isn't boring—it's mastery.

• Confidence sells – Your belief in your solution is what moves people.

• Tailor your communication – Match your prospect's style (feelers, thinkers, seers).

• Interrupt to influence – Disrupt patterns to create decision-making moments.

• Sales is service through persuasion – Ethical, effective communication is service.

🔗 Connect with Dale Kershner

Dale's goal is to help people elevate their communication, self-awareness, and influence. Whether you're in sales or just want to improve your impact in the world, he's got powerful tools to help.

👉 Website & Coaching Calls: http://dalekershner.com 📅 Book a FREE 30-Minute Coaching Call 🎙️ Look up Dale's past guest appearances—he's been dropping gems all over the podcast world.

Call The Damn Leads

"By sales professionals, for sales professionals." Each week, Drewbie Wilson, a sales vet with 20+ years in the game, brings you humor, real-world stories, and powerful strategies to help you excel in your sales career.

Expect a wild mix of:

• Real Sales Stories: Tales that entertain and inspire

• Proven Tactics: Practical tips for boosting your sales game

• Humor and Energy: Fun takes on the ups and downs of sales life

• Expert Advice: Learn from seasoned pros across different fields

Whether you're in sales, an entrepreneur, or just looking to grow your business skills, don't miss out on these invaluable lessons and entertaining stories. Want to be a guest? Pitch your story at https://callthedamnleads.com/pages/podcast

📱 Follow Drewbie on Facebook – https://www.facebook.com/drewbierides 📸 Follow Call The Damn Leads on Instagram – https://www.instagram.com/callthedamnleads

"Someday is not a day. You have to pick a date and go all in on your freedom."

In this powerful solo episode, recorded on his 38th birthday, Drewbie Wilson reflects on the 20-year journey from being an overweight, underachieving high school grad to building a life of freedom, travel, and purpose. In honor of Independence Day, Drewbie pulls back the curtain on the grit, setbacks, and relentless self-improvement that led to launching Call The Damn Leads. This is the side of entrepreneurship and sales most people won't share—but he's laying it all out to show you what's possible.

What You'll Hear in This Episode

• Why failure in school didn't stop Drewbie from becoming a top sales pro

• The power of someone vouching for you (and how to earn that support)

• How working crappy jobs and taking risks led to real business lessons

• Getting fired two weeks before Christmas… and bouncing back stronger

• The pain and payoff of quitting a "good" job to chase "great"

• Moving cross-country and nearly losing his family in the process

• Making $600K+ after starting over with Call The Damn Leads

• How YOU can find your freedom number and build your dream life

Key Takeaways

• You don't need a perfect past. What matters is the next action you take.

• Freedom isn't free. It takes sacrifice, consistency, and clarity.

• You need a support system—or you need to become someone worth supporting.

• Don't settle for good. It will rob you of your greatness.

• It's just math. Know your freedom number. Build your system. Make the calls.

📞 Call The Damn Leads

"By sales professionals, for sales professionals."

Each week, Drewbie Wilson brings humor, real stories, and proven strategies to help you crush it in your career and call your way to freedom.

🎯 Want to be a guest? Pitch your story at: https://callthedamnleads.com/pages/podcast

📲 Follow Drewbie:

• Facebook: https://www.facebook.com/drewbierides

• Instagram: https://www.instagram.com/callthedamnleads

In this powerhouse episode of Call The Damn Leads, I sit down with Nathan Jamail—speaker, coach, and author of The Sales Leader Playbook—to break down the difference between just being in sales and becoming a true sales professional. Nathan pulls zero punches when it comes to calling out the truth: too many salespeople are relying on talent and not enough on discipline.

We dig into:

• Why practice is what separates pros from posers

• The difference between gifts, attributes, and actual skill

• Why sales is a noble profession and deserves to be treated like one

• What happens when you really understand your value—and stop discounting yourself

• The two things every sales professional must know about their prospects

• Why most people will never fully commit—and how to spot the ones who will

This one's straight fire for anyone who wants to level up from being a decent seller to a true sales athlete. Get ready to challenge your thinking and sharpen your skills.

What You'll Learn: 🧠 Practice vs. Training

Nathan draws the line in the sand: training is learning something new, but practice is mastering what you already know. Salespeople need to practice asking questions, handling objections, and holding strong in uncomfortable situations.

🎁 Your Gifts Are Not Enough

You might be naturally charismatic or persuasive, but those are gifts. If you want to become elite, you've got to add practice and discipline to the mix. Nathan shares how this combo can double your results in less than a year.

🏆 Sales is a Noble Profession

Real pros aren't just "making a sale"—they're changing lives. But that only happens when you're all-in, believe in what you're selling, and show up like a professional every single day, no matter what life throws at you.

💎 Know Your Worth (And Hold the Line)

One of the biggest gems in this convo: stop discounting your value just because someone else doesn't see it yet. Nathan breaks down why you shouldn't chase clients who don't want to pay, and how to stand firm in your pricing.

💬 Pitch Less. Ask Better Questions.

Most salespeople focus way too much on their pitch. Nathan flips the script—your value is in your questions. Specifically, your ability to understand:

• Their priorities

• Their perspective

Master this, and you'll never need to discount again.

Notable Quotes:

"If you're successful with just your gifts, how much more successful could you be if you actually practiced?" — Nathan Jamail

"Sales is a noble job. We make a paycheck for making a sale. We make a living for doing it right." — Nathan Jamail

"Your quality and your value is not in your pitch. It's in your questions." — Nathan Jamail

Connect with Nathan Jamail

Nathan is a best-selling author, leadership coach, and sales trainer who helps organizations develop elite sales cultures. His no-BS style and commitment to excellence have made him a go-to resource for top-tier companies worldwide.

Want to work with Nathan or bring him in to fire up your team?

• 🌐 Website: https://nathanjamail.com

• 📘 Books: The Sales Leader Playbook, The Leadership Playbook

• 🎤 Keynotes & Training: Available for speaking and in-depth team coaching

• 📱 LinkedIn: https://www.linkedin.com/in/nathanjamail/

Call The Damn Leads

"By sales professionals, for sales professionals—real stories, real tactics, real results."

Join Drewbie Wilson, a sales veteran with 20+ years of experience, as he brings you insider stories, humor, and actionable strategies to win in sales.

Your weekly dose of:

🔥 Wild Sales Stories – Engaging tales of real-life sales adventures 💰 Proven Tactics – Actionable strategies to boost your sales game 😂 Humor – A fun and energetic perspective on the world of sales 🎤 Expert Insights – Learn from top professionals across different industries

🚀 Want to be a guest on the show? Submit your story at CallTheDamnLeads.com/podcast.

📲 Follow Drewbie:

• Facebook: https://www.facebook.com/drewbierides

• Instagram: https://www.instagram.com/callthedamnleads

👕 Grab YOUR "Call The Damn Leads" apparel and swag! https://callthedamnleads.com/collections/best-sellers

In this powerful episode of Call The Damn Leads, I chop it up with Karen Roberts, a straight-shooting business mentor and media expert who's been helping entrepreneurs monetize their message and scale their impact—without selling their soul.

Karen pulls back the curtain on how she built a thriving coaching business by staying authentic, asking the right questions, and helping others show up with confidence through her signature podcast platform.

Whether you're a coach, consultant, or just tired of spinning your wheels with content that doesn't convert, Karen delivers real talk and real strategy on how to turn conversations into clients.

You'll walk away with mindset shifts, marketing tactics, and a renewed fire to serve the people who need your help the most.

Episode Highlights

🎤 From Burnout to Breakthrough Karen gets real about hitting a wall in her business after trying all the things—funnels, ads, and the endless grind. When she stopped trying to sell and started simply talking to people, everything changed. Her focus shifted from "closing" to connecting.

💡 Conversations > Funnels This one's for the folks spending hours trying to build complicated systems. Karen shares how meaningful conversations—on her podcast and in DMs—convert better than any sales funnel. If you're great at what you do but hate hard selling, this is your lane.

🔍 Your Ideal Client Is You, a Few Steps Back Karen drops a gem about creating content for the version of you who needed help a few years ago. That's how you attract aligned clients. You're not here to speak to everyone—you're here to serve your people.

⚖️ Value First, Sales Follow Karen built her brand on giving massive value before asking for the sale. She calls it "seeding the offer," where your content and conversations naturally lead to clients asking how to work with you—no pushing required.

🔥 Confidence Comes from Clarity A recurring theme: when you know who you help and how you help them, your confidence skyrockets. Karen walks through how helping clients find their zone of genius and stick to their lane creates unstoppable momentum.

📢 Visibility = Credibility As the founder of Podcast Profits Unleashed, Karen teaches how podcasting can be the ultimate authority builder. You're not just creating content—you're establishing yourself as the go-to expert. And guess what? That brings the right clients to you.

Key Takeaways

• Talk more, sell less. Authentic conversations lead to aligned clients.

• Simplify your marketing. You don't need complex funnels—just meaningful connection.

• Serve the person you once were. That's your niche and your power.

• Show up confidently. Clarity in your offer fuels boldness in your message.

• Use your voice. Podcasting builds visibility and authority like nothing else.

• Seed the offer. Give value first—let the sale come naturally.

Connect with Karen Roberts

Karen helps coaches and consultants get seen, get heard, and get paid—without burning out or selling out. Through her programs and podcast services, she teaches entrepreneurs how to scale their visibility and attract high-ticket clients through intentional media strategy.

Here's how you can get in touch and work with Karen:

• 🌐 Website: https://podcastprofitsunleashed.com

• 🎧 Podcast: Podcast Profits Unleashed

• 📱 Instagram: https://www.instagram.com/karenrobertscoaching

• 💼 Work With Her: Check out her free workshops and coaching programs on her website

• 🗣️ Free Gift: Grab her Ultimate Visibility Checklist to start attracting clients today

Call The Damn Leads

"By sales professionals, for sales professionals." Each week, Drewbie Wilson, a sales vet with 20+ years in the game, brings you humor, real-world stories, and powerful strategies to help you excel in your sales career.

Expect a wild mix of:

• 🎯 Real Sales Stories: Tales that entertain and inspire

• 💡 Proven Tactics: Practical tips for boosting your sales game

• 😂 Humor and Energy: Fun takes on the ups and downs of sales life

• 🧠 Expert Advice: Learn from seasoned pros across different fields

Whether you're in sales, an entrepreneur, or just looking to grow your business skills, don't miss out on these invaluable lessons and entertaining stories.

👉 Want to be a guest? Pitch your story at: https://callthedamnleads.com/pages/podcast

📲 Follow Drewbie: https://www.facebook.com/drewbierides 📸 Follow the Show: https://www.instagram.com/callthedamnleads

On this episode of Call The Damn Leads, I had the pleasure of talking with Whitney Stowell, a seasoned business development and sales expert, about the power of branding, trust, and strategic sales growth.

Whitney breaks down why successful sales teams, much like elite sports teams, spend more time practicing than performing. Before you can effectively sell to customers, you need to deeply understand what sets you apart. The key to standing out in a crowded marketplace isn't just in having a great product or service—it's about building authentic relationships, trust, and credibility over time.

We also dive into: 🔥 How to position yourself as a trusted advisor rather than just another salesperson 🔥 Why social selling and thought leadership help attract your ideal clients 🔥 The role of deep account management in increasing lifetime customer value 🔥 Why branding is more than a logo—it's about trust, consistency, and reputation 🔥 The power of hustle in the darkness—why the unseen work creates long-term success

If you're looking for ways to close more deals, build stronger relationships, and develop a sales brand that truly lasts, this episode is a must-listen!

Key Takeaways from This Episode 1. Internal Clarity Before External Strategy

Before you even think about marketing or prospecting, ask yourself: 🔹 Why would a customer choose you over the competition? 🔹 What's your unique selling proposition? 🔹 What do you do better than anyone else?

You need to answer these questions first—because if you don't know, your customers sure won't.

2. The Power of Deep Account Management

Too many sales professionals chase one-and-done deals instead of focusing on long-term relationships. The best salespeople:

✅ Dig deep into their client's needs and goals ✅ Continue providing value beyond the initial sale ✅ Ask for referrals and grow within their existing accounts

3. Branding = Trust

Your brand isn't just your logo or tagline—it's the reputation that precedes you. Trust is everything in sales, and it can take years to build and seconds to lose. 🔹 Are you following through on your promises? 🔹 Are you showing up consistently in your industry? 🔹 Do people associate your name with credibility and expertise?

4. Social Selling & Thought Leadership = Free Leads

If you want to attract customers instead of chasing them, become a trusted expert. ✔️ Get on stage. Speak at events, share insights, and position yourself as a go-to resource. ✔️ Leverage social media. Post consistently, engage with industry conversations, and share valuable content. ✔️ Be known for your knowledge. Stop just pitching—educate your audience on market trends, best practices, and strategic insights.

5. Hustle in the Darkness – The Real Work is Unseen

The early mornings, late nights, and behind-the-scenes grind is where true success is built. 💡 Most people only see the highlight reel, but the real wins happen in the hours no one is watching.

6. Be Humble, Be Patient, and Play the Long Game

Whitney's best advice for new sales professionals? 🔥 Be humble. Don't act like you know it all—listen, learn, and adapt. 🔥 Don't force the sale. Some deals take six or more conversations—build the relationship first. 🔥 Be yourself. People buy from people they like and trust.

Connect with Whitney Stowell

🔗 Website: https://www.cribworks.com 📩 Newsletter: Hustle in the Darkness – Weekly actionable sales insights 📱 Follow & Engage: Stay updated on Whitney's latest content and sales strategies!

Call The Damn Leads

"By sales professionals, for sales professionals." Each week, Drewbie Wilson, a sales vet with 20+ years in the game, brings you humor, real-world stories, and powerful strategies to help you excel in your sales career.

Expect a wild mix of:

• Real Sales Stories: Tales that entertain and inspire

• Proven Tactics: Practical tips for boosting your sales game

• Humor and Energy: Fun takes on the ups and downs of sales life

• Expert Advice: Learn from seasoned pros across different fields

Whether you're in sales, an entrepreneur, or just looking to grow your business skills, don't miss out on these invaluable lessons and entertaining stories. Want to be a guest? Pitch your story at https://callthedamnleads.com/pages/podcast.

• Follow Drewbie on Facebook - https://www.facebook.com/drewbierides

• Follow Call The Damn Leads on Instagram - https://www.instagram.com/callthedamnleads

In this episode of Call The Damn Leads, I sit down with Devin Sizemore, a master connector and sales strategist, to talk about how relationship-building, follow-up, and focusing on what you can control can transform your sales game. Devin shares incredible stories from his career, including how long-term follow-up turned a lost deal into his wealthiest client ever.

We cover: ✅ The fortune in the follow-up – why persistence wins in sales ✅ Why networking beats cold outreach every time ✅ How to create a system that generates referrals on autopilot ✅ The #1 mindset shift every salesperson needs to make ✅ How to stop chasing and start attracting the right buyers

If you want to turn your network into your biggest sales asset, build relationships that create massive opportunities, and eliminate the emotional roller coaster of sales, this episode is for you.

Key Takeaways from This Episode 1. Follow-Up Wins More Deals Than Any Sales Tactic

🔹 Devin's biggest client came from a long-term follow-up strategy, not a one-call close. 🔹 Even after hiring a competitor, the client came back because Devin kept in touch without being pushy. 🔹 Sales takeaway: Nurture your relationships—your persistence will pay off.

2. Never Judge a Prospect by Their Cover

🔹 Devin nearly skipped a meeting at a motel in a bad part of town, only to discover the prospect was one of the wealthiest business owners he'd ever met. 🔹 First impressions aren't always accurate—the guy in cargo shorts might be a multi-millionaire. 🔹 Sales takeaway: Treat every connection with respect—you never know where an opportunity will come from.

3. Focus on Relationships, Not Transactions

🔹 "Everyone wants to buy, but no one wants to be sold." 🔹 When you focus on genuine alignment, clients pull out their credit card without needing to be "closed". 🔹 Sales takeaway: Stop selling. Start helping. Buyers will make the decision for themselves.

4. Leverage Referral Partners Instead of Chasing Clients

🔹 Most sales pros focus on finding one client at a time—Devin focuses on finding the people who can introduce him to dozens. 🔹 Instead of just seeking referrals, seek relationships with high-value connectors who can keep sending you business. 🔹 Sales takeaway: Stop looking for single sales—start building networks that feed you forever.

5. Control What You Can Control

🔹 The emotional roller coaster of sales comes from focusing on things you can't control, like whether someone buys.

🔹 What you can control: ✅ How many meetings you book ✅ How often you follow up ✅ How you nurture relationships 🔹 Sales takeaway: Measure success by actions, not just outcomes.

Expanded Insights & Strategies How to Turn a Cold Lead into a Closed Deal

Devin lost a client because they didn't see the value in his service—but he didn't give up. Instead, he refined his process, followed up, and later closed that same client weeks later.

💡 Try This: If a prospect says no, don't just move on—stay in their world, educate, and show your value.

The Secret to Eliminating Sales Stress

Sales can feel like an emotional roller coaster—but only if you focus on things you can't control.

💡 Pro Tip: Instead of stressing about your close rate, ask: 👉 "How many meaningful conversations am I having per week?" 👉 "Am I consistently following up and adding value?"

Shifting your focus to what you can control will make sales more predictable—and less stressful.

Devin's Advice for Salespeople

"Control what you can control. Stop stressing over things outside your power. If you focus on your process, the results will take care of themselves."

How to Connect with Devin Sizemore

Want to learn Devin's exact system for networking, referrals, and sales success?

📖 Book: Connection Expansion – Available on Amazon in paperback, hardcover, ebook, and audiobook.

🔗 Website: https://www.devonsizemore.com 📸 Instagram: https://www.instagram.com/dpsizemore 💼 LinkedIn: https://www.linkedin.com/in/devinsizemore

📺 Trainings & Webinars: Find free resources and sales tips on his website.

Call The Damn Leads

🔥 By sales professionals, for sales professionals. Join Drewbie Wilson each week for high-energy stories, proven tactics, and expert insights to help you crush your sales game.

🎙 Want to be a guest? Share your story at https://callthedamnleads.com/pages/podcast

📲 Follow Drewbie for more sales content: ✅ Facebook: https://www.facebook.com/drewbierides ✅ Instagram: https://www.instagram.com/callthedamnleads

In this episode of Call The Damn Leads, I sit down with Brett Gallant, a cybersecurity expert and sales pro, to break down how sales and security both rely on trust, consistency, and follow-up. From selling ice cream as a kid to closing cybersecurity deals, Brett shares how his early sales lessons shaped his business success today.

We cover: ✅ Why fortunes are made in the follow-up ✅ How to create urgency and problem awareness in sales ✅ The role of storytelling in building trust and closing deals ✅ Why mindset is the key to long-term sales success ✅ How cybersecurity sales relate to every business owner's survival

If you're looking to improve your follow-up, ask better sales questions, and refine your process to close more deals, this episode is packed with actionable insights you can start using today.

Key Takeaways from This Episode 1. Fortunes Are Made in the Follow-Up

🔹 Brett's first sales job—selling ice cream as a kid—taught him that consistency wins. 🔹 He turned a dead-end sales route into the best route in the city by showing up every day and ringing the bell. 🔹 Sales takeaway: Keep following up, be present, and create demand.

2. Spot the Patterns & Adapt to Win

🔹 Brett saw patterns in customer behavior—kids at pools bought more ice cream, so he parked his bike where the demand was. 🔹 Later in business, he used the same principle—recognizing customer pain points and adjusting his strategy. 🔹 Sales takeaway: Opportunities come when you look for them—find demand, solve problems, and position yourself accordingly.

3. Storytelling Sells, Facts Alone Don't

🔹 Facts tell, but stories sell—Brett makes cybersecurity real by showing clients how a breach could personally affect their business. 🔹 "What would happen if your systems were locked tomorrow? How would you manage payroll?" 🔹 Sales takeaway: Use real-world stories to make your product relatable and urgent.

4. The Power of Asking the Right Questions

🔹 Brett's cybersecurity pitch isn't just about selling—it's about helping clients realize the risks they didn't even know they had. 🔹 Instead of dumping stats on them, he asks: "How do you want to manage your risk?" 🔹 Sales takeaway: Great salespeople don't sell—they help prospects realize their own needs.

5. Sales & Mindset Go Hand in Hand

🔹 Brett's belief? Mindset is a muscle—you have to flex it. 🔹 Rejection, resilience, and belief in your process separate successful closers from the rest. 🔹 "If you don't believe in what you're selling, your prospect won't either." 🔹 Sales takeaway: Confidence + mindset + process = sales success.

Expanded Insights & Strategies How to Turn a Cold Lead into a Closed Deal

Brett lost a client because they didn't see the value in cybersecurity—but he didn't give up. Instead, he refined his consultative sales process, followed up, and later closed that same client weeks later.

💡 Try This: If a prospect says no, don't just move on—stay in their world, educate, and show your value.

Making Prospects Problem-Aware (Before It's Too Late)

Most business owners don't think about cybersecurity until it's too late. Brett uses strategic questions to make them realize the risks before disaster strikes.

💡 Pro Tip: Instead of telling a prospect what they need, ask: 👉 "If your entire system was locked tomorrow, how would you handle it?" 👉 "How would a two-week shutdown impact your revenue?"

These questions make the risk real—and urgency drives sales.

Brett's Advice for Salespeople

"Take action. Stop waiting for the perfect plan—just execute. The best salespeople don't wait for ideal conditions. They adapt, take risks, and go for it."

How to Connect with Brett Gallant

Brett is dedicated to helping businesses protect themselves from cyber threats while mastering the art of sales and follow-up.

🔗 Website: https://www.theadaptivemindset.ca 📸 Instagram: https://www.instagram.com (DM "15 Ways" for his cybersecurity checklist!) 💼 LinkedIn: https://www.linkedin.com 🎙 Podcast: The Adaptive Mindset – Tackling mindset, business, and personal growth.

Call The Damn Leads

🔥 By sales professionals, for sales professionals. Join Drewbie Wilson each week for high-energy stories, proven tactics, and expert insights to help you crush your sales game.

🎙 Want to be a guest? Share your story at https://callthedamnleads.com/pages/podcast

📲 Follow Drewbie for more sales content: ✅ Facebook: https://www.facebook.com/drewbierides ✅ Instagram: https://www.instagram.com/callthedamnleads

In this episode of Call the Damn Leads, I sit down with marketing strategist and sales pro Jade Scherr, who has mastered the art of keeping it simple in sales—and getting incredible results.

Jade shares how she uses six words or less to get prospects to spill their pain points and how sending fresh cookies helps her close deals. We also dive into why so many salespeople overcomplicate the process, the power of referrals over paid ads, and the bold move she made by firing half her clients to scale her business.

If you've ever wondered how to streamline your sales conversations, build genuine relationships, and avoid the trap of "racing to the bottom", this episode is packed with real-world strategies you can implement today.

Key Highlights

🔥 Six Words or Less: The Ultimate Sales Hack – Jade shares how keeping messages ultra-short leads to deeper conversations and more closed deals.

🍪 Cookies and Conversions – Why a simple, thoughtful gesture like sending cookies can be more powerful than any sales script.

💡 The Power of Referrals Over Ads – Jade explains how her business has thrived on referrals alone, allowing her to fire clients who weren't a fit.

📊 Sales & Marketing Alignment – Why marketing should make sales look good, and how most companies fail at connecting the two.

🔍 Finding the Real Problem, Not Just What Clients Think They Need – How asking the right questions saved a construction company from wasting leads and skyrocketed their sales.

🚀 Throw Out the Crazy Number! – The power of quoting big numbers and how Jade turned a $20K client into a $100K deal just by offering the right solution.

📞 Call The Damn Leads Framework – Drewbie breaks down his C.A.L.L.S. framework for qualifying and closing deals effectively.

👥 The Human Connection in Sales – Why AI and automation will never replace the power of a real conversation.

Jade's Advice for New Salespeople

💡 Be the salesperson you'd want to work with.

• No one likes being dismissed. Treat your prospects like they matter.

• Sales isn't about pushing—it's about solving problems genuinely.

• Make sales a daily habit. If you only sell once a week, you'll struggle.

• Sales doesn't have to be slimy—it's only that way if you make it.

How to Connect with Jade Scherr

Want to learn more from Jade and see how she helps businesses grow? Follow her and her agency: 🌐 LinkedIn: https://www.linkedin.com/in/jade-scherr/ 📸 Instagram: https://www.instagram.com/jade_scherr/ 📩 DM Jade for a Free Cheat Sheet – Want to align sales & marketing? Message her on LinkedIn!

Call The Damn Leads

"By sales professionals, for sales professionals." Each week, Drewbie Wilson brings you humor, real-world sales stories, and powerful strategies to help you crush your sales game.

🔥 Expect a wild mix of: ✔ Real Sales Stories – Entertaining, inspiring, and sometimes unbelievable tales from the trenches. ✔ Proven Sales Tactics – Practical strategies to boost your numbers. ✔ High-Energy & Humor – Keeping it real with fun takes on the sales life. ✔ Expert Advice – Learn from top closers and business pros.

🎙 Want to be a guest? Pitch your story at https://callthedamnleads.com/pages/podcast

📲 Follow Drewbie for more content: ✅ Facebook: https://www.facebook.com/drewbierides ✅ Instagram: https://www.instagram.com/callthedamnleads