Calligraphy Unscripted

This episode is a GREAT way to probe and evaluate your business and a good time to do it for the first time or revisit is 1Q and 4Q.

The Questions:

Email me with questions and ideas for future episodes!

[email protected]

**If you need further guidance, download resources from my Pensight page or consider joining my Patreon.**

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct

Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct

Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d

Ahh, the Labor Day episode! The labor force in the U.S. is celebrated today and what BETTER way to acknowledge this important holiday than to pause and get some rest?

I talk about 5 areas I consider when developing and refining my plan for a work/life balance:

Become a Patron!

https://www.patreon.com/calligraphybyct

Email me at my brand new mailbag!

I'd love to hear about your work/life balance hacks and also feel free to send me any feedback or requests for future episodes!

[email protected]

Thanks for listening and I'll be back next week! --ct

Welcome to episode 15. I focus on pricing for your calligraphy services inside this episode.

If providing costs for your calligraphy makes you more uncomfortable than simply executing your art, this episode is for you.

I talk about clearly communicating your brand story, considering what your market can bear, being ok with rejection and establishing special pricing for vendor partners that are likely funneling business your way all wedding season.

Here is a link to the FIRST wedding seating chart I ever did back in 2013 for a photoshoot... I made reference to it inside this episode!

http://www.calligraphybyct.com/s/Screen-Shot-2023-08-31-at-90214-AM.png

Thanks for listening and I'll be back next week!

------------------------------------

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct

Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct

Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d

This episode is a deep dive into referrals. How to get them, how to respond to them and actionable tips on how to build a referral network.

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct

Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct

Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d

This episode is all about my "Why". Why do I do calligraphy year after year? I hope that the things I bring up in this podcast episode will provoke you to think about your why which will in the more challenging times in our industry will prove to be your north star!

Please enjoy episode TWELVE, thanks for listening and don't forget to subscribe wherever you like to listen to podcasts!

--ct

-----------------------------

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct

Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct

Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d

Thanks for listening... This episode is all about how I approach themed weddings and special events. If you are shying away from these kinds of events, I'm hoping that you will change your perspective after hearing this podcast.

Examples:

https://www.instagram.com/reel/CehXyVAj4I5/

https://www.instagram.com/reel/CZ14B9Hv7z_/

Theme Reference:

http://www.calligraphybyct.com/s/Theme-Example.pdf

-----------------------------------------------------------------

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct

Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct

Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d

This episode is important for all of our personal development. The more dissatisfied I am with my work and the more I seek to refine my offerings, the better I'll be at calligraphy and hand lettering.

Here is an excerpt from my ebook: "How to Letter Mirrors" and it shows the progression of some of my lettering and how visually it evolved:

http://www.calligraphybyct.com/s/page10.pdf

I share 5 best practices for self critiquing work in this episode and I go further in my paid resource Improving Your Calligraphy Signage - Tips and Best Practices: https://pensight.com/x/calligraphybyct/new-digital-item/bdd0c628-9fd3-492c-861f-836a3e8bfae3

I also share 99+ FREE tips (all targeted on helping you letter) on my IG highlight simply named "Tips":

https://www.instagram.com/stories/highlights/17857405615413929/

---------------------------------------

Other resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct

Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct

Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d

This episode was inspired by the sheer volume of signage that I had to drop off to an event on Sunday. Its easy to make errors and there are some ways to mitigate pitfalls and enjoy success...

My poor sign from last year:

https://www.calligraphybyct.com/s/IMG_5187.PNG

Free signage delivery checklist:

http://www.calligraphybyct.com/s/signagechecklist.pdf

Thanks for listening!

--ct

-----------------

Resources created for you:

👉🏽 https://pensight.com/x/calligraphybyct

Join my Patreon!

👉🏽 http://www.Patreon.com/calligraphybyct

Grab my FREE Calligraphy Tools manual: 

👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d

The annual IAMPETH (International Association of Master Penmen, Engrossers and Teachers of Handwriting) conference is in Scranton, PA this year (starts 7/17/23) and I wanted to share some of my own "not-so-obvious" hacks on how to get the most out of what can be a pretty breathtaking and wondrous experience for a calligrapher. Highly recommend you attend at least once!

Link to IAMPETH membership: https://www.iampeth.com/membership

Link to some great IAMPETH guide sheets: https://www.iampeth.com/collection/guide-sheets

Review of shared hacks:

CORRECTION: I meant to say I-94, NOT I-65 to Milwaukee!

Until next week...

--ct

Now that social calligraphers are entering one of the busiest parts of wedding and event season, its typically time for me to take on another task... 4Q planning.

In this episode I share 5 reasons why I don't wait to begin working on and planning for 4Q! I'm also sharing some documents that will help you prepare if this is something that you'd like help with. Thanks for listening and I'll see you soon!

FREE RESOURCES:

Populated Calligrapher's Calendar (to give you a framework/some ideas):

http://www.calligraphybyct.com/s/calligraphersmarketingcalendar.pdf

Blank Calligrapher's Calendar:

http://www.calligraphybyct.com/s/BLANKCALLIGRAPHERCALENDAR2.pdf

PAID RESOURCE:

Detailed how to guide on how to prep for 4Q as a social calligrapher! This is the PERFECT time to grab...

https://pensight.com/x/calligraphybyct/new-digital-item/ea1df139-f44f-417d-a6a5-f8e166fc9982