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If you’ve ever wanted to get to know your favorite girl from the internet, then this is the episode for you! This week, Alyssa sits down with Marta Freedman — the magical mind behind Hot Girls Eating Pizza and Air Milkshake, as well as the co-founder of Dieux and Angel Therapy — to learn all about her entrepreneurship journey and the wisdom she’s picked up along the way. Tune in to hear Marta discuss what MySpace taught her about building connections by being authentic online and having that resonate with other people; how starting Hot Girls Eating Pizza to meet other young adults grieving the loss of a parent was a crash course in establishing community on social media; how she realized early on that Instagram was a tool for world-building and honed that skill; why throwing themed parties and believing in her own ideas were crucial in expressing her creativity; how she leveraged her community to work with brands; the pros and cons of moonlighting as an influencer and being able to monetize your following; the power that comes with staying true to who you are; why entrepreneurship is not for the faint of heart; how to find a work-life balance when you work for yourself; why softness is power and there’s no shame in vulnerability; the importance of staying in alignment, being guided by intuition, and being your own advocate; and why you should invest in people who invest in you.