In this episode, we delve into the board of directors' dynamic role in tackling customer issues, differentiating it from the conventional hiring of executives. Our guest, Carle Henry, returns for his second appearance on the show, boasting over 35 years of expertise as VP of Customer Service at Ontrac.

Carle introduces the concept of "PS" (Processes, Policies, Procedures, and People) as the cornerstone for elevating service quality. We explore the alignment of the board's priorities with the mission of service enhancement, highlighting the necessity to address systemic challenges throughout the organisation. Outstanding service extends far beyond customer service teams; it's a company-wide cultural commitment.

Stay tuned to uncover the art of nurturing a customer-centric culture and the pivotal role of board-level engagement.