Julie Szabo, Principal at Capulet.

At Capulet, Julie Szabo has worked on a wide variety of online communication campaigns. In addition to sharing general wisdom for creating social media campaigns and measuring their impact, Julie tells us about recent projects promoting HPV vaccines in Bangladesh, Nigeria, and Pakistan. Julie also shares the exciting news that Capulet is creating a digital library, which will make their rich history of campaigns and data publicly accessible.

Joana Katter, Research Lead for Policy & Program Research at Immigration, Refugees, and Citizenship Canada.

Drawing on her experiences working in academia, government, and the private sector, Joana Katter shares advice for finding BI roles and creating community. We discuss the importance of leading with curiosity and humility, especially when you're part of a cross-functional team. We also talk about the many different contributions BI projects bring to the table and the value of planning projects so that there are wins along the way (and not just at the very end).

Lea Dunn, Principal Quantitative Researcher at Brooks Running.

Lea Dunn unpacks the value of behavioural science for firms like Brooks, the performance running company. With their passionate customers and culture of curiosity, Brooks creates opportunities to use behavioural science, including both qualitative and quantitative research methods, in everything from developing strategy to evaluating customer satisfaction. Lea also talks about how to champion BI, what to outsource, and how to find opportunities for BI.

Piyush Tantia.

After 15 years at ideas42, Piyush Tantia reflects back on big successes, including completing over 600 projects around the world and scaling impactful interventions like behaviourally-informed cash transfers. Piyush also shares challenges, such as finding funding for social science research and development. Lastly, we discuss opportunities ahead, including building BI into policy and practice at all levels to create truly behaviourally-informed organizations.

Kirstin Appelt, Research Director of UBC Decision Insights for Business & Society (UBC-DIBS).

To celebrate our 100th episode, host Kirstin Appelt reflects on her top takeaways so far: (1) There are multiple roads to BI and the field is richer for it. (2) BI is everywhere, which means there's no shortage of opportunities for doing the work of BI! (3) BI has a strong foundation and it's constantly evolving and improving. (4) BI is a kind, passionate community where everyone from newbies to long-time experts are generous with their time and knowledge.

Adrian Camilleri, Associate Professor of Marketing at the University of Technology Sydney Business School.

Adrian Camilleri provides an overview of his research nudging greener car choices: He shares his earlier work testing different fuel economy metrics and activating different purchase goals. Adrian also gives us a sneak peek into his ongoing research exploring personalized nudges--the idea that different folks respond to different nudges, and that matching the right nudge to the right person might best help them achieve their goals.

Crystal Hall, Associate Professor at the University of Washington’s Evans School of Public Policy & Governance.

Drawing on her book Antiracist by Design, Crystal Hall shares an updated model for working on behavioural science projects. The model emphasizes actively and collaboratively planning and managing projects so that they involve the right people, ask the right questions, identify the correct problems, iteratively design fitting solutions, measure for differential impacts for different groups and downstream consequences, and share results through multiple channels. 

Jade Radke, PhD student in Psychology at UBC, & Jiaying Zhao, Associate Professor of Psychology and the Institute for Resources, Environment and Sustainability at UBC.

As part of the "Happy Climate" project, Jade Radke and Jiaying Zhao are exploring how to increase both climate action and happiness. Across projects, they've found that positive frames and probabilistic rewards work: Framing actions as doing more good (vs. less bad), framing climate change as an opportunity for action (vs. a disaster to survive), and offering lotteries (vs. certain rewards) all lead to more climate action. That said, as we discuss, context matters!

Holly Caggiano, Assistant Professor in Climate Justice and Environmental Planning at UBC’s School of Community and Regional Planning.

Holly Caggiano shares her research combining the disciplines of behavioural science and planning to explore climate equity, community-led solutions, and community solidarity and care. We also discuss some of the opportunities that arise when behavioural science and planning come together, including more exploration of the forces shaping human behaviour and more progress toward community-led planning and nudging.

Eva Koromilas, Project Lead with the OECD’s Behavioural Science Unit.

Sludge is baked into many processes, from filing taxes to renewing licenses to accessing services. Fortunately, folks like Eva Koromilas are paving the way for organizations worldwide to undertake sludge audits to find and eliminate the points of friction and psychological costs that keep us from completing processes. Eva explains the value of sludge audits for organizations, for service users, and for BI enthusiasts hoping to start weaving BI into their work.