Dale Griffin, Professor of Marketing and Behavioural Science at UBC Sauder School of Business.

Dale Griffin, a co-founder of UBC Decision Insights for Business & Society (UBC-DIBS), joins us for the final episode of season 2 to talk about the theoretical foundations of Behavioural Insights and to share stories about working with both Daniel Kahneman and Amos Tversky. Dale also discusses his research on planning fallacy and how to overcome it. Lastly, we close with a discussion of the current state of the field, including recent highlights and cautions for the future.

Kerri Buschel, Director of Experience, Marketing and Insights at WorkSafeBC.

Kerri Buschel returns to the podcast to talk about the value of BI for employees, employers, organizations, and other choice architects. We talk about how the Advanced Professional Certificate in Behavioural Insights enables folks to hone their BI knowledge and skills and apply them directly to their capstone projects. We also discuss the special magic of working across disciplines, sectors, jurisdictions, and tools to tackle crunchy problems.

Mikayla Ford, Head of the BC Behavioural Insights Group (BC BIG).

As the new Head of BC BIG, Mikayla Ford is perfectly positioned to look backwards and forwards at BC BIG’s ongoing evolution. We discuss how BIG’s project intake and scoping process have matured, including how BIG decides which projects to pursue with which methods. Mikayla also shares recent BIG work, current topics on BI units’ radars, key BI skills, and excellent advice for navigating the sometimes bumpy BI project road.

Stephanie Papik, the Moose Hide Campaign Society’s Director for the Public Service.

Stephanie Papik is currently working on a temporary assignment with the Moose Hide Campaign Development Society as Director for the BC Public Service. Stephanie and I discuss how BI can help us understand some of the barriers to Reconciliation, like blindspots and difficult emotions. We also discuss how BI can contribute to Reconciliation via strategies such as disrupting habits and providing calls to action, like the Indigenous Relations Behavioural Competencies. We close by thinking about how Indigenous Knowledge and Behavioural Insights can be mutually supporting.

Dr. Andrea MacNeill, Surgical Oncologist at Vancouver General Hospital and the BC Cancer Agency.

Dr. Andrea MacNeill, the Founder of UBC’s Planetary Healthcare Lab, introduces us to the concept of planetary healthcare, which is a re-envisioning of the intersection between healthcare and the environment. We discuss how behaviour can contribute to problems and solutions when it comes to planetary healthcare topics like food, stewardship, and single-use equipment. Andrea ends with some actions we can all take to lessen our impact on planetary healthcare, including Choosing Wisely.

Maria Giammarco, Senior Lead of Research and Development with the Business + Higher Education Roundtable.

Through the lens of her interdisciplinary, cross-sectoral BI journey, Maria Giammarco and I talk about the inadvertent ways that many of us stumble into our love for Behavioural Insights. We also discuss how to build an intentional and inclusive pathway to Behavioural Insights for the next generations of BI Practitioners.

Sylvia Apostolidis, President of the Jasmar Group.

Sylvia Apostolidis returns for Part 2 of our exploration of the intersection of Behavioural Insights and Equity, Diversity, and Inclusion. In Part 2, we turn to how EDI can improve BI. We discuss ways in which the field has not been diverse, inclusive, and equitable, changes it can make to be more diverse, inclusive, and equitable, and how those changes will improve the science and practice of BI. Sylvia leaves us with some action items to help us all be more inclusive in our day-to-day lives.

Sylvia Apostolidis, President of the Jasmar Group.

Sylvia Apostolidis joins us for our first ever double-header set of episodes! In these two episodes, we return to the intersection of Behavioural Insights and Equity, Diversity, and Inclusion. In Part 1, we start with basic definitions, talk about how BI can help us move from awareness to action, and discuss examples of how organizations can and have used BI to become more equitable, diverse, and inclusive in areas such as hiring, promotion, and retention.

Takuro Ishikawa, Senior Behavioural Scientist with the BC Behavioural Insights Group (BC BIG).

Takuro Ishikawa has made a career of applying BI to different challenges. We zero in on public health and discuss how behaviour is at the root of many health challenges, whether in prevention or treatment. Tak shares case studies, highlights, challenges, and ethical considerations for applying BI to public health, all with the larger goal of working to reduce health inequalities.

Kirstin Appelt, Research Director of UBC Decision Insights for Business & Society (UBC-DIBS).

In this episode with guest host Dave Hardisty, we mix things up and Kirstin Appelt is the interviewee rather than the interviewer. Kirstin talks about her BI journey, the DIBS origin story, how BIG Difference BC got its start, and how the Advanced Professional Certificate in Behavioural Insights developed. She also reflects on the growing BI community in BC and what she’s excited about for BI in BC going forward.