Calvin Klein was once one of the leading fashion brands in the world. Over the last five to ten years...Calvin Klein has experienced a decline in sales and influence. Instead of analyzing market trends to figure out how to recapture market share...Calvin Klein implemented another strategy.

We reveal and react to the Mother's Day ad-campaign of Calvin Klein. We explain how this is another example of a major corporation trying to influence children. We present a recent survey conducted on teenagers...that proves the mainstream media agenda is having an impact on teenagers and especially young women. We discuss the potential consequences...and how it will impact the country moving forward.