What do you do when a platform goes down, taking your campaign with it? What if social media itself turns into a reputation management problem or an HR issue? Do you have a plan in place to use social media as an part of your digital marketing for when the unexpected happens? Tune in and […]

Social media may be one of the greatest things to happen to marketing in all of history… but what happens when the unexpected blindsides your day-to-day? Do you have a strategy in place to catch every curveball? From holiday campaign management to reputation, weave your safety net!

  A short, powerful list of holiday SEO tactics you need to put in place in a hurry to make the most of the season! From the must-have basics to the parts of SEO you may have forgotten about (it happens, we’ll fix it), tune in to boost your holiday sales, campaigns and customer growth! […]

A quick but critical refresher on the basic guidelines of what your brand should be saying on social media, especially in the craziest of times. Ignore these cardinal rules and you may find you’ve accidentally alienated members of your target audience, or worse… made your brand the subject of protest because of what you thought […]

  If You Could Go Back in Time and Do Your Marketing Differently… If you knew then what you know now, how different would your marketing be? You’d crush it! Let’s take a time warp and talk about what you’d change, and how you can still change things before they become real problems. Based on […]

You would take your child for a checkup, wouldn’t you? What about your other baby, your business? Checkups aren’t just for children, and spring and fall housecleaning aren’t just for your home. These 2 marketing must-dos can improve your projections for the next 4 quarters through first-mover advantage on social media, smart targeting strategy and […]

Your post-Labor Day Weekend marketing strategy can lose 20 percent of your customer base or grow the whole group – it’s up to you, and it’s all about stepping out of your own shoes and looking at the world from the perspective of your target audience. It could mean more retargeting because people with less […]

  The fact that people who trust your brand will buy more from you isn’t new, but something in that equation has changed. Trust is now a multiplier of the perceived value of your product or service… in other words, even a valuable product will be seen as having ZERO value if there’s no trust […]

Can social media be the only tactic in your digital marketing strategy? Or are there a few “pillars” of online tactics that are necessary for a good marketing plan? Also, one great tip that can pave the way to new innovation in your marketing and help reveal whether your marketer is the real deal – […]

  Sadly, the woes of a marketing industry flooded with hacks – self-proclaimed marketers who use buzzwords and fast talk to sell you services, hasn’t changed a bit since I wrote about it in 2014. Now, in 2017, digital marketing has matured while the same old tricks are still used to cheat honest business owners […]