Most people are already aware that social media should be a part of your marketing strategy, but some new behavior trends are making social media mandatory – if, that is, you don’t want to lose a large part of your potential revenue. Stop losing customers before they even have a chance to do business with […]

  Is email marketing dead or are too many businesses sending out dead emails and newsletters? Why are some selling $3K courses on building email lists, while others are going all-in on social media marketing? This is a heated debate about modern marketing and consumer psychology, so get in on the argument!

For the first time in years, technology has opened the door to a new way for your customers to find you – virtual assistants and voice search – think Siri, Cortana and Alexa. Digital marketing is the shortest distance between you and your target audience, and that distance just got even shorter depending on whether […]

Strategies always change, but sometimes so does your customer base… so what happens when your target audience changes so much that a strategic change means re-evaluating your business model? Are you willing to hug the bend in the road or is it the end of your road?

Without a social media strategy, you’ll have no idea how to measure your progress, and no matter how far you’ve come you’ll have no idea where you are – defeating the entire purpose of the journey. Social media is now a pillar in any business strategy, from brand awareness and reputation to traffic and leads, […]

The rise of digital marketing has had a big impact on the role of sales – remember those people who converted leads into revenue? So where does online marketing end in the information age, and is sales still needed? It’s widely agreed that the best scenario is when marketing and sales work hand-in-hand, but where […]

  There is no one-size-fits-all answer to the question of how much you should allocate to your digital marketing, but there are guidelines, goals and specific exceptions that will help find the right answer for you.

  What are the universal steps of startup marketing? Which reigns supreme, search or social? How do you keep a business alive amidst major change? Michael puts Camille through another rapid-fire Q&A of the most pressing digital marketing questions of entrepreneurs and established business alike… does she catch every curveball? Please, this is Camille we’re […]

Just as many businesspeople aren’t familiar with today’s digital marketing landscape, leading them to outsource, no one’s made an instruction manual on how to work with your marketer. Learn what common mistakes you should avoid at all costs so that you can be sure your relationship with your marketer (or marketing team) brings you the […]

What if THE 3 biggest components of running a business could be fulfilled with one easy tactic? Imagine big businesses and entrepreneurs alike could tackle all three elephants in the board room with free, easy tools that have been at their fingertips all along… What you don’t yet know about social listening could be holding […]