Campaign Chemistry

In this episode, we revisit our conversation with VMLY&R global CEO Jon Cook. 

Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R’s strategy for retaining diverse talent.

Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pack,” a nontoxic mosquito repellent from Mumbai, demonstrate how innovation is transforming the sector and creating room for agencies like VMLY&R to grow.

CEO Jon Cook sees health as a green shoot in a rocky economy, along with commerce and digital experiences — areas that the agency has leaned into and have enabled it to grow throughout the pandemic. 

In this episode, Cook also chats about how clients are reacting to a rough economic outlook, how the agency is focusing on retention and DE&I in a tough talent market and shares insight into the OpenX operating model for Coca-Cola, a major new account for parent WPP.

Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
https://shop.haymarket.com/camus/webcast22/

Follow us on twitter: @CampaignLiveUS

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

American Family Insurance takes a different approach to creative, leaving behind the silly humor and fuzzy animal mascots used by most in the category for earnest, purposeful storytelling that reaches communities authentically. 

That approach is led by Sherina Smith, chief marketing officer at the challenger insurance brand. Smith, who has a background across verticals including retail, healthcare and food and beverage, ensures that each campaign is backed by rigorous audience insights, which leads to messaging that will resonate with diverse groups. 

Smith joins the Campaign Chemistry podcast to discuss her approach to marketing, her view on how purposeful brands can live up to their promises and more. 

Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. 

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nicola Mendelsohn is six months into her role as VP of the global business group at Meta, overseeing the platform’s multi-billion dollar ad business. She’s moved from London to New York for the role and says progress and conversations with advertisers globally, have been productive.  

Despite a recent slowdown of the business (and across the tech sector), Mendelsohn says advertisers still believe Meta is the best place to reach consumers and build their brands. She is excited about Meta’s vision for the metaverse and new products like Reels, which are on full display at Meta Beach along the croisette at the Cannes Lions festival this year.  

But of course, Meta must balance innovation and excitement with tough conversations around brand safety and security, misinformation, teen mental health and other issues that continue to plague the platform.  

Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

https://shop.haymarket.com/camus/webcast22/

 Follow us on twitter: @CampaignLiveUS

campaignlive.com

Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R’s strategy for retaining diverse talent.

Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pack,” a nontoxic mosquito repellent from Mumbai, demonstrate how innovation is transforming the sector and creating room for agencies like VMLY&R to grow.

CEO Jon Cook sees health as a green shoot in a rocky economy, along with commerce and digital experiences — areas that the agency has leaned into and have enabled it to grow throughout the pandemic. 

In this episode, Cook also chats about how clients are reacting to a rough economic outlook, how the agency is focusing on retention and DE&I in a tough talent market and shares insight into the OpenX operating model for Coca-Cola, a major new account for parent WPP.

Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
https://shop.haymarket.com/camus/webcast22/

Follow us on twitter: @CampaignLiveUS

campaignlive.com

Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Temkin, senior director of product management, for ads privacy and user trust at Google, is leading the charge on preserving ad targeting and measurement while tracking restrictions loom. 

Major privacy changes are happening on the web as regulation reshapes the internet. Google will begin the process of restricting the use of third-party cookies on Chrome next year, but is also looking to preserve targeted advertising on the web in a privacy safe way. There have been a few iterations of tools within Google’s Privacy Sandbox, its umbrella for creating privacy-safe ad targeting and measurement on the web, but it’s still work in progress. 

David Temkin, senior director of product management for ads privacy and user trust at Google, is leading the charge, working with the teams at Chrome and across the industry to allow advertisers to continue to access the tools they need to operate effectively while protecting user privacy. 

In this episode, he dives deep into Google’s proposed solutions, the politics of navigating browser developers and different industry relationships, and how Google envisions creating a balanced experience for people and advertisers on the web.

Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
https://shop.haymarket.com/camus/webcast22/

campaignlive.com

Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mendelsohn talks about Meta’s return to the festival, the state of the business and the company’s vision for the metaverse.

Nicola Mendelsohn is six months into her role as VP of the global business group at Meta, overseeing the platform’s multi-billion dollar ad business. She’s moved from London to New York for the role and says progress and conversations with advertisers globally, have been productive. 

Despite a recent slowdown of the business (and across the tech sector), Mendelsohn says advertisers still believe Meta is the best place to reach consumers and build their brands. She is excited about Meta’s vision for the metaverse and new products like Reels, which are on full display at Meta Beach along the croisette at the Cannes Lions festival this year. 

But of course, Meta must balance innovation and excitement with tough conversations around brand safety and security, misinformation, teen mental health and other issues that continue to plague the platform. 

Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
https://shop.haymarket.com/camus/webcast22/

Follow us on twitter: @CampaignLiveUS

campaignlive.com

Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.