Campaign Chemistry

The advertising industry is back in person – and it feels so good.

On Wednesday night, the industry gathered at the Edison Ballroom in New York City to celebrate Campaign US’ 2022 Agency of the Year Awards finalists and winners. As Campaigns most prestigious US awards program, Agency of the Year recognizes exceptional talent and businesses in the creative and media industries working on behalf of brands.  

After a night of champagne and celebration, Campaign US Editor Alison Weissbrot sat down to debrief the event with editorial director Steve Barrett. She’s also joined by Kerry McKibbin and Greg Hahn, president and chief creative officer of our 2022 Agency of the Year: Mischief @ No Fixed Address.

Tune in now to catch highlights from a fabulous evening, and subscribe to Campaign Chemistry wherever you get your podcasts.  

We’ll be back to our regularly scheduled programming next week. 

Follow Campaign US on twitter @CampaignLiveUS

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Two years ago, just before the pandemic broke out and changed our lives forever, three agencies merged to form Known, a company with a mission to change the tired agency approach.

Fast forward to today and Known has grown from 190 to 500 employees across creative, engineering and data science, working with clients including Netflix, Amazon and WarnerMedia. 

Known, which starts every client engagement with a scientific approach, also has a unique approach to creativity and is behind Netflix documentaries like Countdown: Inspiration 4 Mission to Space and 'Jeen-yuhs,' a documentary about Kanye west.

Known President Martin chatted with Campaign us about how Known's approach is resonating in the market. Listen here now and subscribe to Campaign Chemistry wherever you get your podcasts.

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What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

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Horizon Media has just reopened its doors to staff after yet another COVID-19 shutdown, and is ready to get people back into the office on a hybrid schedule. As CEO Bill Koenigsberg puts it, you can't compete with rolling out of bed in your pajamas, but people do miss being together.

Koenigsberg is at the helm of Horizon as it navigates a complex and shifting media landscape for clients — from the end of cookies, to the rise of the metaverse, to all things shoppable commerce. These changes are informing the agency's strategy, from its data platform blu to upfront negotiations.

In this episode, Koenigsberg also talks about how Horizon is helping clients navigate the crisis in Ukraine and where he sees growth coming from in 2022. 

Listen here now, and subscribe to Campaign Chemistry wherever you listen to podcasts. 

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Last year, Klarna made its big debut in the U.S. market in the most American way possible: during the Super Bowl. Since then, it’s been steadily growing its presence here, most recently rolling out a physical card and inking a partnership with the Chicago Bulls.

For chief marketing officer David Sandstrom, Klarna has an opportunity to become a super shopping app, where content, commerce and influencer marketing coalesce. But there’s heady competition to become a “super app,” not the least of which is from major social media platforms like TikTok and Instagram with massive user vases.  

As Klarna grows, Sandstrom’s challenge is to keep its edgy, rule-breaking brand fresh while scaling it to meet a global opportunity. In this episode, Sandstrom also talks about Klarna’s relationship with agencies and why it’s so hard to infuse the same creative caliber that goes into a 60-second spot into a CRM campaign.

Listen to this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts. 

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It's been a tough week for Spotify.

The streaming audio company has been roiled in controversy over star podcaster Joe Rogan, who sparked a backlash from musicians and artists after spreading health misinformation and using racial slurs on his podcast. 

After refusing to cut ties with the podcaster, who Spotify has a $100 million exclusive licensing deal with, Spotify removed a few particularly egregious episodes and committed more money to advancing creators of color.

Where does this leave Spotify's advertisers? As the face of B2B marketing, Malik has been addressing advertiser concerns over content moderation and brand safety as the story continues to develop.

Also on this podcast, Malik talks about Spotify's breadth of offerings for brands across music and podcasts, and makes the case for why B2B advertising can be fun. 

Tune in here now, and subscribe to Campaign Chemistry wherever you get your podcasts. 

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brands are still not investing enough against fast-growing multicultural audiences.

That’s the view of Isaac Mizrahi, co-president and COO of multicultural ad agency Alma.  Mizrahi started his career client-side in Brazil at brands including Coca-Cola and T-Mobile, giving him a first hand account of the road blocks to fully embracing multicultural marketing from the inside. 

Now, as an agency leader, he advocates for his clients to allocate appropriate budgets to the hispanic audience, which is quickly growing to become a dominant US demographic.

In this episode, Mizrahi chats about the opportunity with the Hispanic audience, what brands are missing and which brands are getting it right. 

Tune into this episode here now, and subscribe to Campaign Chemistry wherever you listen to podcasts. 

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pancho Cassis joined David in 2019 as global chief creative officer, just months before the world went into lockdown. That left him building and managing teams as far away as Miami and Brazil from his home in Madrid.

But the team delivered great work, including Budweiser's infamous decision to sit out the Super Bowl after decades of sponsorship and Burger King's award-sweeping Stevenage challenge. Consistency has been the key to success for David, as its nine-year relationship with Burger King has proven through its numerous accolades.

Cassis also chats about where he's looking for talent in a tight market and how creative agencies have an opportunity to be strategic business partners to brands. And he gives a hint at David’s upcoming Super Bowl ads. 

Tune in here now and subscribe to Campaign Chemistry wherever you listen to podcasts.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not many people in adland stay at the same agency for two years, let alone two decades.

Marco Scognamiglio, global CEO of Omnicom direct marketing agency RAPP, is defying that stereotype. Having joined the agency in 1999 as a client director, he’s worked his way up to the top — and watched the importance of CRM and one-to-one consumer relationships skyrocket to the top of marketers’ agendas. 

As the space evolves, so does the state of talent in the ad industry. Scognamiglio chats about how RAPP is attracting and retaining talent amid The Great Recession, and discusses how he’s leading through ongoing uncertainty regarding the pandemic. 

Listen to this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts. 

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Interacting on Twitter is all about tapping into communities already thriving on the platform. For Alex Josephson, head of Twitter Next, the platform’s brand strategy team, helping brands identify conversations where they can authentically participate is a daily focus.

In this podcast episode, Josephson talks about how brand engagement on Twitter has evolved — and skyrocketed — over the past decade, as communities grow stronger and brands learn how to speak with their audiences vs. at them. He dives into how brands are embracing new features on Twitter, such as social audio, and how they can save themselves from falling into a sea of homogeneity that’s emerging among advertisers on the platform. 

Listen here now and subscribe to Campaign Chemistry wherever you get your podcasts. 

campaignlive.com

Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.