Campaign Chemistry

It's been four months since Media.Monks became the banner brand for Martin Sorrell's S4 Capital, the new-age global digital agency he launched in 2017. Since then, Media.Monks has merged with 24 companies across digital, content and data.

Media.Monks Co-founder Wesley ter Haar is at the helm of making the integrated model work for clients at scale. Media.Monks employs more than 6,000 people in 31 countries under a single P&L. He's also got his sights set on the future of creativity (Metaverse, anyone?) and hiring more "makers" to Media.Monks' creative teams.

Listen to this episode here now and subscribe to Campaign Chemistry wherever you get your podcasts!

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Mark Penn, CEO of Stagwell Group, completed the long-awaited merger between his company and MDC Partners in August, and has since hit the ground running building its leadership team and structure. 

The holding company, with its eyes on the Big Six, has assembled networks that help agencies work collaboratively across P&Ls to deliver integrated services for clients. It has its sights set on international expansion through an affiliate program, and is working toward the holy grail of bringing creativity and technology together for clients.

In this episode, Penn chats with Campaign US Editor Alison Weissbrot about what Stagwell has accomplished in its first few months as a combined company, how the group is attracting and retaining talent in a tight labor market and what's next on the road map for 2022. 

Listen here now and subscribe to Campaign Chemistry wherever you get your podcasts.

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Wilensky became president of Xaxis, GroupM’s programmatic agency, in June, at the height of the pandemic. As one of the OG agency trading desks, Xaxis was an early mover in the programmatic space. That positions the agency well as the world becomes more addressable, from CTV, to digital out of home, to commerce and retail media.

In this episode, she chats about the evolution of programmatic, how Xaxis is adapting to a privacy-first future and why communication is so important in a hybrid and virtual workplace.

Listen to this episode here now and subscribe to Campaign Chemistry wherever you get your podcasts. 

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Lou Arbetter, VP of content and production at PepsiCo NA, and Allison Polly, head of content development at PepsiCo NA, lead the work coming out of PepsiCo's in-house content studio. The studio spans across the brand teams at PepsiCo’s North American beverage portfolio as well as external agencies with an eye toward elevating creativity within PepsiCo’s marketing.

Polly and Arbetter chat about the ins and outs of running an in-house content studio at a major corporation, how the organization is working with the entertainment industry on long-form films and how PepsiCo tests and learns emerging creative opportunities on new media formats and channels.

Listen to this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts.

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Angela Zepeda, CMO of Hyundai, and Paul Woolmington, CEO of Canvas Worldwide are a unique client agency pair.

Hyundai and Canvas have been working together since 2016, when Canvas was created as a joint venture between Horizon Media and Innocean, Hyundai's creative agency, to service the auto brand's account. Canvas operates independently, but the relationship enables longevity and allows close collaboration between creative and media, while allowing Canvas to gain outside expertise and attract the best talent.

Zepeda and Woolmington join this episode of Campaign Chemistry to discuss how Hyundai, a challenger brand in the US, is experimenting with new media channels and integrations as consumer media habits shift, how the pair are using media in interesting ways as the process of car buying shifts and what makes a successful and long-lasting client-agency relationship.

Listen now and subscribe to Campaign Chemistry wherever you get your podcasts! 

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

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VMLY&R Commerce launched just under a year ago, after WPP folded commerce agency Geometry under VMLY&R, the product of another merger in 2018. The commerce division adds structure around a dedicated offering in a growing investment area for clients, while creating opportunities to expand relationships organically with existing clients.

Beth Ann Kaminkow, global CEO Of VMLY&R Commerce and CEO of VMLY&R New York, joins this week’s Campaign Chemistry podcast to talk about how commerce is evolving to become central to client marketing plans, likening the disruption to that of digital advertising years ago. VMLY&R is positioning itself at the intersection of commerce and creativity, as social media, influencers and content become part of the commerce journey.

Kaminkow also discusses VMLY&R's hunt for talent that's diverse in both background and skill sets, the growing trend of job pluralism and how the agency is helping clients navigate supply chain issues leading up to the holiday season.

Listen here now, and subscribe to Campaign Chemistry wherever you get your podcasts!

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.