Campaign Chemistry

The founder and CEO of Lupine Creative and LumiCup sits down for a special Pride episode of Campaign Chemistry to share her remarkable (and remarkably bumpy) journey as a proudly queer business founder, and her commitment to empowering the LGBTQ+ community through her agency work and Do The WeRQ — the initiative she cofounded with Graham Nolan.

Wolff also discusses the current state of LGBTQ+ representation in the industry; the impact of societal changes on brand support and brand engagement with the LGBTQ+ community; the importance of brands understanding backlash and having a solid plan when supporting marginalized communities; and the necessity of integrating DEI into business models. 
 

This episode contains lessons in perseverance, self-acceptance and finding balance between work and passion in creative industries, sprinkled with calls to action for brands, the industry and all of us as we navigate a climate rife with uncertainty and division.
 

The theme may be Pride, but the takeaways are so evergreen, you'll want to listen and share year round.

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In this episode of Campaign Chemistry, Luz Corona sits down with Christi Geary, GM and head of marketing agency at Advantage Solutions (AUC + Amp), to explore how brands can bridge the perceived divide between technology and humanity in brand building. They unpack why AI alone can’t win hearts, how behavioral science and emotional insight reshape conversion strategies and why the future belongs to brands that blur the line between connection and commerce. Geary shares how unified operating models are helping brands build meaningful, measurable relationships in a tech-fueled world.

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Campaign’s editors from around the world come together ahead of the Lions festival for the first episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.

We preview the festival and talk about the work we want to win, the mood in the ad industry and Campaign House – our exciting new venue at Cannes. 

Gideon Spanier (centre in picture), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, David Brown, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.

We also discuss why Arthur Sadoun, the chief executive of Publicis Groupe and a speaker at Campaign House on day one of the festival, has called for the industry to take a “different” approach at Cannes this year and the introduction of new “safe zones” at the festival.

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In today's world, every good marketer needs an "escape hatch" plan in case social platforms go awry. But Saylor co-founder and CEO Will Trowbridge knew this years ago.

In this episode of Campaign Chemistry, Trowbridge joins Campaign editor Luz Corona to discuss how the Netflix alum built one of the fastest-growing agencies by redefining social-first creative. Trowbridge shares how his time at Disney and Netflix shaped Saylor’s DNA, why “everything is social” and how agencies must adapt in real time to keep up with cultural and platform shifts.

The conversation also dives into Saylor’s newest venture, Elevado, an AI-powered content studio built for future-proof creative production. Trowbridge breaks down how AI should be a tool — not a threat — and how agencies can maintain a human touch while embracing innovation. Plus, he shares advice for aspiring indie founders, the secret sauce to great client service (hint: don’t be a jerk) and why Rhode and Liquid Death are the brands to watch.

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Havas Media Network’s North American chief investment officer, Jon Stimmel, joins Campaign's Luz Corona to unpack the evolving world of media investment. From navigating supply chain volatility to integrating AI with intention into media buying, Stimmel explores how Havas Media is guiding clients through complex choices without sacrificing long-term strategy, offering insights on transparency with ad tech partners and balancing flexibility with pricing power in an uncertain economy. Plus, we dive into the agency’s approach to retail media, cultural intelligence, community-based marketing and how Havas is redefining success across traditional and emerging channels.

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After nearly two decades together at major shops, Brett Banker and Eric Segal launched X&O (Experts and Officers) in 2023 with a bold proposition: no pitching and no “agency bloat.” Just expert-led sprints designed to solve real problems — fast.

As the traditional holding company model faces change and independent agencies gain prominence, Banker and Segal provide a candid perspective on contemporary creative collaborations and guidance for aspiring agency leaders. In this episode of Campaign Chemistry, the longtime duo share the story behind their nimble consultancy built to challenge the traditional agency model. Banker and Segal unpack what it means to work "top-to-top" with clients like Coca-Cola and Smashburger, what they look for in clients in order to pull off their fast-paced work style and their embrace of AI as their “third founder.” 

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Dating is hard, but when your brand promise is the dating app "designed to be deleted,” the advertising might arguably be slightly more challenging.

And yet, the Hinge marketing team is here to keep the app's promise. In this episode of Campaign Chemistry, Hinge president and CMO Jackie Jantos discusses the unique approach of Hinge in the dating app landscape, emphasizing its mission to encourage real-life connections, especially among Gen Z. She shares the importance of storytelling at Hinge headquarters, as seen in No Ordinary Love, a literary storytelling series featuring five real Hinge love stories reimagined by contemporary writers. The stories alternate between both partners' perspectives, showcasing the overthinking, miscommunications and unexpected connections during the early stages of dating. The campaign includes weekly releases on Substack with a foreword by Roxane Gay. Starting in June, the stories will be available as a limited-edition hardcover book for book clubs in New York and London. 

Jantos also highlights Hinge's social impact initiatives aimed at combating loneliness following the pandemic, the balance between technology and human interaction in dating and her thoughts on emerging talent in the industry.

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Campaign editor Luz Corona sits down with Doug Grumet, EVP of media, intelligence and innovation at Advantage Marketing Partners, to decode the shifting dynamics of this year’s upfronts. From AI’s growing role in targeting to the rise of retail media, live event bets and how social-first brands are rethinking spend, Grumet shares a strategic view on where media dollars are heading — and why flexibility is the smartest buy in today’s evolving landscape.

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In this episode of Campaign Chemistry, Luz Corona sits down with Tribeca Enterprises president, global chief commercial officer Christopher Brady to talk about the Tribeca Festival’s next chapter.
From expanding beyond film to spotlighting immersive experiences, podcasts and branded content, Tribeca is reshaping what a festival can be. They discuss the 2025 lineup, new initiatives for emerging filmmakers and how brand partnerships like Tribeca X are helping redefine storytelling in the creative industry. With 500 events planned over 14 days, Tribeca is more ambitious than ever — and it’s creating space for a new generation of creators to thrive.
 

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In this special edition of Campaign Chemistry, the Campaign US editorial team unpacks the journey of the Campaign Cup, from early matchups to its two finalists, both Super Bowl ads. They explore the evolving role of nostalgia, celebrity influence and cultural resonance in advertising, while sharing their behind-the-scenes insights from the selection process. Plus, hear their predictions, hot takes and what today’s most iconic ads reveal about the future of creative strategy.
 

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