Last month, Dylan Mulvaney, a transgender influencer, posted on social media about a personalized can of Bud Light the brewer sent her as a gift. A boycott ensued. WSJ’s Jennifer Maloney unpacks what the maker of Bud Light is doing to stem a sharp drop in sales and to support front-line teams bearing the brunt of the backlash.

Further Reading:

-Bud Light Maker Compensates Workers Targeted in Dylan Mulvaney Backlash 

-Bud Light Maker Offers Distributors Free Beer, More Ad Spending After Dylan Mulvaney Backlash 

-How Bud Light Handled an Uproar Over a Promotion With Transgender Advocate 

Further Listening:

-The Great Beer Battle of 2019 

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