Marketplace Tech

Can deepfakes be used for the greater good?


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It was an early attempt to use artificial intelligence in the 2024 presidential election: Ahead of January’s New Hampshire primary, a deepfake audio recording of President Joe Biden made it to some voters in the form of a robocall, encouraging them to save their vote. A political consultant named Steve Kramer said he orchestrated that call to show the dangers of deepfakes. Nevertheless, it caused real confusion. And there are a lot of deepfakes out there, including videos, that contend they are educational or parodies. Marketplace’s Lily Jamali and Kimberly Adams discuss video deepfakes and whether the intent behind them outweighs their overall impact.

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