Can Democrats pull a Ronald Reagan? That's the provocative question at the heart of Peter Wehner and Jonathan Rauch's New York Times intriguing piece about how the Democrats can win back the presidency in 2028. Just as the neo-liberal Reagan crushed the cardigan-wearing Carter by promising economic vitality over malaise, Democrats now have a chance to flip the script—if only they can drop their annoying cultural politics and reclaim the mantle of middle-class prosperity. By owning the American Dream, Rauch and Wehner suggest, you also own American politics. Given the Republican abandonment of growth politics, they argue, the seeds of a Democratic revival have already been sown. Now all the party needs is somebody with Reagan’s messaging genius. Mark Cuban, perhaps?

1. Democrats Are Abandoning Anti-Trump Strategy for Positive Messaging

The 19 Democrats interviewed for the article were explicitly asked not to mention Trump—a "disciplining exercise" that revealed the party's recognition that pure opposition isn't enough. They need an affirmative agenda focused on prosperity and the American dream rather than just being the anti-Trump party.

2. Republicans Have Abandoned Growth Politics, Creating an Opening

Trump's GOP now runs on "scarcity" and "beggar-thy-neighbor" policies—tariffs that raise prices, fewer immigrants despite labor shortages, telling Americans to "make do with less." This abandons Reagan's successful abundance message and gives Democrats a chance to become the "party of prosperity."

3. Cultural Issues Are Democrats' Biggest Barrier to Economic Credibility

Every Democrat interviewed acknowledged they must move to the center on cultural issues before voters will listen to their economic message. As Rahm Emanuel put it: "If you don't get through that cultural barrier, people aren't going to listen to you on kitchen table issues." Early signs include Gavin Newsom's shifts on transgender policies and Wes Moore rejecting reparations.

4. The "Abundance Agenda" Could Unite Progressive and Centrist Wings

Democrats see potential common ground: progressives can focus on breaking up monopolies and corporate price manipulation, while centrists tackle zoning reform and regulatory barriers. Both approaches aim to reduce artificial scarcity and boost middle-class prosperity.

5. 2028 May Require an Outsider, Not a Traditional Politician

With Trump at 37% approval and voters seeking authenticity, energy, and change, Democrats may need someone like Mark Cuban rather than a typical governor or senator. The party is looking for someone who can challenge the status quo without sounding like a conventional politician—much like Reagan did in 1980.

Keen On America is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe