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Can Direct Response Ads Lift Spot In ’23?
Toni Knight, founder and CEO of WorldLink, says that station GMs need to be thinking strategically about direct response advertising as they downshift out of a lucrative political year. She shares the view from the DR side in conversation with TVNewsCheck’s Michael Depp.
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By TVNewsCheck
4
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Toni Knight, founder and CEO of WorldLink, says that station GMs need to be thinking strategically about direct response advertising as they downshift out of a lucrative political year. She shares the view from the DR side in conversation with TVNewsCheck’s Michael Depp.
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