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On this episode of The WP Minute+ podcast, Matt is joined by Gabriella Laster, Director of Product Marketing at Elementor. Gabriella shares her journey into the WordPress ecosystem and discusses the launch of Elementor One. The discussion covers the importance of user feedback, the challenges of product development, and the integration of AI into Elementor’s offerings. She also offers insight on the need for clear communication with users and the balance between technical features and user experience. The conversation also touches on the philosophical implications of AI in WordPress and how it can empower users to create customized websites.

Takeaways:

• Gabriella joined Elementor in 2021, driven by passion for the product.
• Understanding user personas is an ongoing learning process.
• Balancing user feedback with technical constraints is challenging.
• Elementor One consolidates multiple features into a single package.
• The credit system in Elementor One offers flexibility for users.
• Educating users on technical aspects is essential for their success.
• AI integration is a significant focus for Elementor’s future.

Important Links:

• Elementor One
• Introducing Elementor One: one experience to power it all
• The WP Minute+ Podcast: thewpminute.com/subscribe