Can influence marketing save broadway? Or how about arts organizations in general? Save might be an inappropriate word. Certainly, COVID and the pandemic restrictions of 2020 have had a huge financial impact on the arts, as would any economically challenging time. And broadway theatres, along with arts centers, theatres, community troops and groups are going to have to resort to some scrappiness in the coming year to get re-established. 

Is Influence marketing the key?

Sam Maher started Yes Broadway as a media company -- an online magazine if you will -- to help people figure out what shows to see, which were duds and the like. It was when he stepped into a producer’s role that he realized influencers could get the word out about the shows. But when he became a producer of a show, he realized he could get influencers to help promote the experience.

He joined Winfluence to discuss what he's learned, talk about how he's now turned on an influence marketing agency arm of YesBroadway and more.

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