Jon went on-site to Conversocial's NYC headquarters for an informal chat with Conversocial CEO Joshua March about the viability of social channels for customer service. March shares what his company has been up to since he and Jon first corresponded and they were a "cool vendor" to watch. Jon shares his social service beefs and March talks about how social customer service shouldn't just be lip service, but lead all the way to resolution. March also speaks to CRM integration, always an issue when you pursue a specialized product.