let's talk about the attention economy. WAIT, don't leave this episode yet! it's not going to be a lecture about what we already know. we already know that social media platforms are getting the best engineers and the best psychologists to figure out what algorithms will give us the biggest dopamine boost and stay addicted to these apps. i'm not gonna talk about that today. in fact, i too fall victim to the social media rabbit hole! for example, yesterday i was on youtube for 8 hours! i didn't even want to watch the videos at that point, but i was too lost in the sauce. but..... it wasn't always like this. it got me thinking to 2009/2010/2011: the early stages of social media, where it didn't have as much of a chokehold on us. i wanna take a deep dive into how we operated as a society back then and maybe use that as a guide for our usage of social media today. what was life like circa 2011? here we go!