Second Nature

Can We Really Put Planet Over Profits? How to Spot and Avoid Greenwashing


Listen Later

We see greenwashing everywhere — from product labels to fossil fuel ads. But it goes even deeper than that. Greenwashing gets in the way of climate policy changes too!


On this episode of Second Nature, we’re hearing how our community dodges greenwashing, talking through 4 questions to ask yourself to see if a brand is greenwashing, and we’re talking to Dr. Mara Einstein about how greenwashing has evolved with the rise of social media.  


 📱 To join the Commons community and see our expert brand ratings, download the app.
🚫 Check out the Dirty Money list.
📞 Want to submit your Community Classified? We'd love to hear from you!

🌎 Find further reading and citations in the full show notes.

📷 Follow Second Nature on Instagram.

Episode Credits

  • Listener contributions: Obehi Ehimen, Louka, Leïla Six, Nicole Collins, Verity, Danielle  Bird [s2], Bo Meisl, Kenzie Rattray, Grace Hebert
  • Episode expert: Dr. Mara Einstein
  • Editing and engineering: Evan Goodchild‍
  • Hosting and production: Katelan Cunningham
  • (00:00) - Companies have gotten really good at greenwashing
  • (02:43) - How to know if a company is greenwashing
  • (07:54) - How our community finds and avoids greenwashing
  • (11:57) - Interview with Dr. Mara Einstein about the background go greenwashing and how social media has perpetuated it.
  • (36:00) - Taking collective action against greenwashing
  • ...more
    View all episodesView all episodes
    Download on the App Store

    Second NatureBy Commons

    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    73 ratings


    More shows like Second Nature

    View all
    This American Life by This American Life

    This American Life

    90,980 Listeners

    Radiolab by WNYC Studios

    Radiolab

    43,831 Listeners

    Living on Earth by World Media Foundation

    Living on Earth

    465 Listeners

    The Dirtbag Diaries by Duct Tape Then Beer

    The Dirtbag Diaries

    2,618 Listeners

    Gastropod by Cynthia Graber and Nicola Twilley

    Gastropod

    3,658 Listeners

    For The Wild by For The Wild

    For The Wild

    1,168 Listeners

    Science Vs by Spotify Studios

    Science Vs

    12,209 Listeners

    Team Human by Douglas Rushkoff

    Team Human

    367 Listeners

    Ologies with Alie Ward by Alie Ward

    Ologies with Alie Ward

    24,388 Listeners

    Emergence Magazine Podcast by Emergence Magazine

    Emergence Magazine Podcast

    503 Listeners

    A Matter of Degrees by Dr. Leah Stokes, Dr. Katharine Wilkinson

    A Matter of Degrees

    502 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    15,948 Listeners

    The Great Simplification with Nate Hagens by Nate Hagens

    The Great Simplification with Nate Hagens

    423 Listeners

    WHAT IF WE GET IT RIGHT? by Ayana Elizabeth Johnson

    WHAT IF WE GET IT RIGHT?

    149 Listeners

    The Nature Of with Willow Defebaugh by Atmos

    The Nature Of with Willow Defebaugh

    146 Listeners