As the World Cup comes to a close, so does a massive real-time experiment happening just around the edges. Major League Soccer – the top men’s professional soccer league in the U.S. and Canada – has been scrambling to take advantage of this once-in-a-generation opportunity when average American sports fans suddenly cared a lot about soccer.

In between World Cup matches, NPR Sports Correspondent Becky Sullivan has been following Major League Soccer executives as they try to figure out how best to get a foot in the door with sports fans in the U.S.

In this episode, we tag along to see if U.S. and Canadian professional soccer can harness 2026 for the mythical World Cup bump in soccer interest. What strategies are teams using? And does it stand a chance to work?

Support:

• Planet Money+

Read:

• Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life 
• Our weekly longform Planet Money newsletter
• Our weekly Indicator round-up newsletter

Follow: 

• Instagram
• TikTok
• YouTube
• Facebook

This episode of Planet Money was hosted by Becky Sullivan and Kenny Malone. It was produced by James Sneed with an assist from Sam Yellowhorse Kesler and edited by Jess Jiang. It was fact-checked by Sierra Juarez and engineered by Annlie Huang. Alex Goldmark is Planet Money’s executive producer. 

See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.

NPR Privacy Policy