My old friend and special guest on Dealership fiXit podcast, Craig Johnson has many years worth of insights that he was willing to come on and share just a few of. He's worked in powersports dealerships, he opened his own KTM motorcycle dealership in Minnesota, sold cars in auto dealerships and now runs a company that sells motorcycle products thru distributors Tucker Powersports and Parts Unlimited to customers thru dealerships like yours. Aside from his product knowledge, he knows how to win customers by instead calling them friends, literally. Check it out and please share with everyone you think could benefit from this sort of podcast. Feel free to email me with feedback or other inquiries at [email protected]