S2, E6 – Marketing fails: We've all faced them. Sometimes, no matter how many eyes study a project, a typo or an unfortunate photo still gets through. Or no matter how many times you host an event, you miss how much a factor like the weather can affect turnout. Four marketing professionals share some of their biggest marketing fails in this special video episode of Peer and Simple. View some of the marketing fails in the links below, or watch this episode on YouTube.
NCMPR's special guest host is Jeff Ebbing, director of marketing and communications at Southeastern Community College in Iowa and NCMPR's 2021-22 vice president/president-elect, who shares a marketing fail of his own.
(the piece as intended / the fail)
Wendy Trujillo, advertising and social media director, and the supervisor for the Communication Center and mailroom, at College of the Canyons in California.
Barb Dreger, director of college marketing at Fox Valley Technical College in Wisconsin. (marketing fail 1 / marketing fail 2: the whole picture / zoomed in)
Melony Martinez, director of marketing and public relations at National Park College in Arkansas. (marketing fail / and the recovery)
Brittany Lippert, associate director of marketing at the Kentucky Community & Technical College System.