Canada’s Entrepreneur

Entraîneuse, naturopathe et coach en relation d’aide, Mylène Massé est une passionnée de la santé. Sa mission : aider les femmes et les hommes à devenir la meilleure version d’eux-même par l’activité physique, une alimentation équilibrée et un grand amour de soi. Elle a débuté son parcours professionnel comme hôtelière pour enfin retrouver sa passion de toujours depuis 2013. Passant de prof de cours de Bootcamp, spinning et CrossFit, à femme d’affaire pour La Fille en forme, œuvrant surtout sur le web pour toucher toute la francophonie, Mylene se caractérise comme CELLE qui vous fera atteindre vos objectifs de poids dans le plaisir et la compréhension. Choisis-toi maintenant, et pour toujours est son dicton.

Les entrepreneurs sont l’épine dorsale de l’économie canadienne.

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Don Ludlow, Vice-President of Small Business, Partnerships & Strategy, RBC, provides strategic oversight and leads a team that is responsible for delivering marketing-leading solutions, partnerships and client experiences that go beyond traditional banking to help Canadian entrepreneurs successfully start, manage and grow their business.

He also manages the development of RBC’s strategy for the broader Business Financial Services portfolio, including the group’s client experience, CRM, and data analytics strategies.

Don joined RBC in 2001 and has 20 years of experience within the financial services and banking sector. Prior to joining RBC, he served as an Infantry Officer in the Canadian Army where he led soldiers on a number of domestic and international operations and worked in both staff and training roles.

Overview of Key Data Points

Led by the younger millennial and Gen Z generations, a ‘micro-entrepreneur’ economy is emerging across the country, as Canadians look to adapt to a changing landscape dominated by rising inflation and digitization

• 74 per cent of Canadian small business owners and aspiring entrepreneurs are motivated to start a small business or side-hustle due to the increasing cost of living - With this number rising to 84 per cent among Gen Z respondents

Key factors supporting the emergence of the micro-entrepreneurship economy.

• Emerging technologies allow them to reach new markets and explore new ways of doing business (47 per cent)

A shift in customer preferences is also creating fertile ground for small and micro-businesses.

• 89 per cent of those surveyed agree that small businesses are able to provide products and services tailored to local needs

Read more on Newswire

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Tracy Bell is a corporate exec turned start-up CEO.

In 2016, a health scare in the family prompted Tracy and her husband to reimagine the way tea is processed in an effort to extract more antioxidants. That concept led to the creation of a new category of tea - called Fresh-Leaf TEA - and a product that is being called "the future of tea" by industry leaders.

In 2017 their innovation was named Best New Product (Innovation category) at World Tea Expo. And in 2019 Millennia TEA was one of eight companies globally selected for participation in the #1 food innovation accelerator in the world, Food-X, in New York City.

Before Millennia TEA, Tracy worked as PR strategist and television reporter, receiving national and international accolades for her work.

Originally from Southern Ontario, Tracy has lived in Atlantic Canada for 15+ years and considers herself a full-fledged Maritimer. Tracy and her husband Rory live in New Brunswick with their two (awesome!) kids.

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Sherry Shannon-Vanstone is the founder and current president and CEO of Profound Impact™️️️️️️ Corporation. Profound Impact is a tech company based in the Toronto-Waterloo Corridor whose digital platform supports alumni relations and digital communities focused on careers, research and academic connections. Sherry is a leader for women pursuing STEM careers. A mathematician, entrepreneur, innovator and philanthropist, Sherry has always been an advocate for women in STEM, pushing for them to assume a greater role in Canada’s post-pandemic economic recovery. Sherry is a great spokesperson to address pandemic-related challenges facing women in STEM and can offer some valuable insights into how to overcome these challenges to position women as leaders in the nation’s economic recovery.

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Natalie Doyle Oldfield is the author of The Power of Trust: How Top Companies Build, Manage and Protect It and President of Success Through Trust. Recognized as one of Canada’s Most Inspiring Women Business Leaders and Entrepreneurs in 2021, she’s on a mission to help business owners grow their companies.

She’s been named one of the world’s Top Thought Leaders in Trust for 5 consecutive years by Trust Across America and has been recognized with a Lifetime Achievement Award. A former Chief Marketing Officer, she spent 25 years in business before founding Success Through Trust. She is a contributor to Forbes and is quoted in Economist Impact as ‘Business Trust Expert.’

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Dino Falvo is VP Business Development, Alberta-East for Mario's Gelati and Director, Brand & Strategic Development and Owner/Operator of Amato Gelato Cafe. The two businesses operate together in providing authentic gelato to stores and restaurants across Canada as well as offering an authentic Italian experience in its cafes. The cafe brand is now ready for franchise opportunities across Canada.

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Vivian Liu stumbled into the auto industry via a marketing competition back in 2015, from there she suddenly found herself in rural BC managing and consulting dealerships in sales and marketing as a District Manager. 7 years later, she has managed over 80 dealerships from BC to all the way to Saskatchewan on behalf of General Motors. In her tenure at GM, she was responsible for growing the Cadillac brand in the province of BC as well as managing partnerships in Vancouver, such as the PNE, Vancouver Giants, and luxury car shows. Today, Vivian has found herself deeper into the auto industry, more than she has expected, an executive at an auto tech startup as well as founding her own, Mae or Making Auto Easy.

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Dan Pronovost has 25+ years of experience in the software industry, as a developer, manager, and entrepreneur. Driven by results, tactical and pragmatic, always focused on execution: build it and ship it. Driftscape is a Canadian startup whose core product is a local discovery and travel app. More than 60 organizations use the app to share their stories and over 7000 points of interest, events, and tours across Canada.

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Gennaro Silvestri, President/CEO, Apé Canada and Tag Intercontinental, discusses some of the cool things his companies are bringing to Canada so people can enjoy la dolce vita. The Apé is the original Italian three-wheeler, an icon that continues to evolve while remaining true to itself. Presented to the general public as a concept on November 23, 1946 at the Milan International Cycle and Motorcycle Show, the Apé made its debut as a pre-production special in late 1947 and went officially into full-scale production in 1948. Known all over the world and with a unique cheeky appeal and unrivalled versatility, this vehicle is now approaching its 70th birthday. But the Apé is also an unexpectedly contemporary product that has sparked curiosity and won the affection of countless persons who express their involvement through events, projects, blogs, websites and many other initiatives. No other commercial vehicle in the world has as much history as the Apé. Through Tag Intercontinental, Silvestri sources quality products to reduce carbon footprints while inspiring entrepreneurs to pursue innovative business opportunities.

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Kimberly White-Vincent began her career as a Registered Massage Therapist and solo-preneur in 2002 after graduating from the Kine Concept Institute of Massage Therapy. Having grown up in the beautiful countryside of Southern New Brunswick, she pursued her career in Saint John, N.B. where she grew her practice. As the first entrepreneur of her family, she navigated entrepreneurship on her own while growing her practice and her business into the current multi-disciplinary wellness clinic Serene Physique Inc. She is an active member of the CMTNB (College of Massage Therapists of New Brunswick), ANBMT (Association of New Brunswick Massage Therapists), The Chamber of Commerce,. She also holds certifications in several complementary modalities such as Virtual Massage Therapy Care, TDR-WM Cupping and Aromatherapy and volunteers as Chair Mentor with the ANBMT, and works as an examiner with the CMTNB.

Upon receiving mentorship and coaching for her business, she has researched and established the need to pursue workplace care. It is her passion to improve soft tissue health and mental health in the workplace (including the work from home setting), a need she has grown increasingly aware of over the course of her 20 year career. Having served as a corporate Massage Therapist for many corporations during her career, she has proven the concept and witnessed the many benefits that massage therapy brings to employees and corporations. Kimberley and her team at Serene Workforce believe that healthy and happy employees make healthy and happy corporations. As a thought leader and expert in the field of corporate massage therapy, Kimberley brings years of trust and enthusiasm to employees and companies she works with.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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