Rob Villeneuve’s DNA reveals a tech-geek, a branding guru, and a startup culture maven. When joining Rebel.com six years ago, Rob was given the challenging task of revamping a company’s brand and culture. Through agility, and perseverance, Rob built Rebel.com into the notable domain brand of the future.  “Culture and brand are really the reflection of each other. The culture is internal; that’s what you talk about to your employees and how they feel, act, and how they respond to problems. Your brand is external, which is how you project your culture to the world.”  Rob’s expertise developed over 20 years of experience in software development, domains, and web solutions. Having worked for companies such as Gilmour Group, 76Design, and RaceDV, Rob is now the CEO of Rebel.com and Board Member of the Canadian Internet Registration Authority (CIRA). His latest endeavor features him as the Startup Culture Ambassador with Startup Canada. Rob will spend a year working with Startup Canada as its key culture spokesperson, speaking at entrepreneurship events across Canada, and will work with Startup Canada in Ottawa to influence an entrepreneurial culture within government.  In this week’s interview, #StartupPodcast host Rivers Corbett joins Rob to talk about the in’s and out’s of choosing and using domain names for startups and how to create an authentic corporate culture.

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