Culture has a price tag.
And we pay it every time we decide what to buy.
In this episode of Canadian Salad, we explore how culture shapes our buying decisions and what choosing new or used quietly signals about identity, status, and belonging. Drawing from personal stories, cultural research, and cross-cultural dialogue, we unpack how individualistic cultures emphasize self-expression, while collectivist cultures often prioritize social acceptance and status.
From thrift stores and hand-me-downs to luxury brands and “saving face,” this conversation reveals how consumption is rarely just about money. It’s about values, power, and the unspoken rules we inherit. We also examine how secondhand shopping is being reinterpreted globally, sometimes as sustainability, sometimes as strategy, and sometimes as survival.
This episode invites listeners to question what we’re really paying for when we shop and who gets to decide what counts.
Keywords: culture and consumption, new vs used, consumer culture, thrift shopping, collectivist cultures, individualistic cultures, secondhand goods, buying decisions, status and belonging
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Theme music by Nver Avetyan from Pixabay.
A Janklin Production.