CanadianSME Small Business Podcast

In this insightful episode of the CanadianSME Small Business Podcast, we sat down with Adrian Newman, the Founder and President of Numero Uno Web Solutions Inc. With over 25 years of experience in digital marketing, Adrian shares his expertise on crafting effective digital marketing strategies for startups, the importance of SEO, and how to maximize small budgets to achieve big results. Whether you’re just starting your digital marketing journey or looking to refine your strategy, this episode is packed with actionable advice to help your business thrive online.

Key Highlight Points:

• Adrian discusses the most effective digital marketing approaches for startups, emphasizing the importance of strategic spending, especially on a small budget.
• Insightful tips on how small businesses can grow their brand organically through social media, without breaking the bank.
• Adrian highlights the critical role of SEO in enhancing online visibility and provides practical strategies that small businesses can implement to boost their search rankings.
• Practical advice on prioritizing digital marketing efforts when working with limited resources, including recommendations on budget-friendly tools and platforms.
• Adrian shares the latest trends in digital marketing and how businesses can stay ahead of the curve to maintain a competitive edge.

We would like to thank Adrian Newman for sharing his wealth of knowledge and practical insights on digital marketing. From understanding the importance of SEO to making the most out of a limited budget, Adrian’s advice is invaluable for small business owners looking to thrive in today’s digital landscape. 

Shoutout to our sponsors for more information find their links below:

RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

Constant Contact:  https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand   

IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME

Google: https://www.google.ca/

Don't forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more insightful episodes that empower your entrepreneurial spirit.

In this episode of the CanadianSME Small Business Podcast, we had the pleasure of hosting Steve Gendron, Co-Founder and CEO of ENDVR, a pioneering digital retail sales enablement platform. Steve shared his incredible journey from starting a retail store in Montreal to creating a platform that is reshaping the retail industry by connecting brands, retailers, and sales associates in new and innovative ways. With over 20 years of experience in the retail sector, Steve provided valuable insights into the evolution of consumer behavior, the importance of motivating retail staff, and the critical role of digital connectivity in modern retail.

Key Highlights:

• Steve discussed his transition from traditional retail to founding ENDVR, highlighting the challenges he faced and how they shaped the innovative solutions provided by the platform.
• A deep dive into how consumer buying patterns have changed over the years, particularly in response to the COVID-19 pandemic, and the long-term implications for the retail industry.
• Steve shared how ENDVR addresses the critical need for educating and motivating sales associates, and how this directly impacts customer satisfaction and overall sales performance.
• The discussion explored how ENDVR is facilitating stronger digital connections between brands, retailers, and sales associates, enhancing the retail experience and driving business success.
• Steve provided real-world examples and success stories from clients who have benefited from using ENDVR, demonstrating the tangible results that come from embracing digital transformation in retail.

We would like to thank Steve Gendron for sharing his journey and the innovative work being done at ENDVR to revolutionize the retail industry. His insights into the importance of digital connectivity and the evolving retail landscape provide valuable takeaways for anyone in the business. 

Shoutout to our sponsors for more information find their links below:

RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

Constant Contact:  https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand   

IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME

Google: https://www.google.ca/

Don't forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more insightful episodes that empower your entrepreneurial spirit.

In this engaging episode of the CanadianSME Small Business Podcast, we had the privilege of speaking with Lindsay O'Donnell, the Founder and Marketing President of Piquant Marketing. Lindsay's journey is one driven by a deep passion for activism, which she has seamlessly integrated into her professional life. With a background that includes significant involvement with organizations such as Greenpeace, PETA, and Sea Shepherd, Lindsay's career took a transformative turn when she joined the marketing department at Whole Foods Market. It was here that she discovered the powerful synergy between food and activism, which ultimately led her to establish Piquant Marketing, where she now helps food brands navigate the complexities of modern marketing.

Key Highlights:

• Lindsay emphasized the importance of businesses identifying their 'why' and how this foundational element should guide everything, from strategy to execution.
• The discussion highlighted effective strategies for businesses to leverage social media in 2024, focusing on the importance of storytelling and having a unique brand voice.
• Lindsay provided insights into how businesses can harness the power of influencer marketing, particularly in a landscape where trust, social proof, and community are key. 
• The episode also explored the significant challenges food brands face, such as breaking through the noise and establishing a strong brand story. 
• Lindsay discussed the trends shaping the future of food marketing, noting that consumers are increasingly seeking experiences, narratives, and meaningful connections.

We would like to thank Lindsay O'Donnell, for sharing her invaluable insights with us in this episode.

Shoutout to our sponsors for more information find their links below:

RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

Constant Contact:  https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand   

IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME

Google: https://www.google.ca/

Don't forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more insightful episodes that empower your entrepreneurial spirit.

In this episode of the CanadianSME Small Business Podcast, we had the privilege of speaking with David A. Crozier, President of Markel Canada. With over four decades of experience in the insurance industry, David brings a seasoned perspective and deep expertise in property and casualty insurance. Under his leadership, Markel Canada is focused on expanding its product offerings while ensuring top-notch service delivery. David shares his insights on identifying business risks, the impact of inflation on insurance, the benefits of specialty insurance products, and the importance of business continuity planning for small and medium-sized enterprises (SMEs).

Key Highlights:

• Common risks that small businesses in Canada face today and how they can identify these risks.
• How inflation contributes to the escalation of insurance premiums and affects policy coverage.
• Differences between specialty insurance products and standard commercial insurance offerings.
• Factors small business owners should consider when evaluating their insurance needs to determine if specialized coverage is necessary.
• The importance of business continuity planning for SMEs and how insurance plays a role in effective continuity strategies.

We would like to extend our heartfelt thanks to David Crozier for joining us today and sharing his expert insights on navigating the complex world of insurance for small businesses. His advice on identifying risks, understanding the impact of inflation, and planning for business continuity provides valuable guidance for SMEs looking to protect their operations in today’s economic climate.

Shoutout to our sponsors for more information find their links below:

RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

Constant Contact:  https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand   

IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME

Google: https://www.google.ca/

Don't forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more insightful episodes that empower your entrepreneurial spirit.

In this engaging episode of the CanadianSME Small Business Podcast, we were honored to host Adam Kupsta, the Founder and CEO of Oncore Cloud Services Inc. Adam, a visionary in technology with over three decades of experience, has led Oncore to the forefront of digital transformation and cloud-native solutions. Under his guidance, Oncore has revolutionized enterprise integration, enhancing systems, security, and governance. In this discussion, Adam shares his entrepreneurial journey, the challenges he’s overcome, and his insights into the future of digital transformation.

Key Highlights:

• Adam discussed the vision that led to the creation of Oncore, focusing on addressing specific market needs in technology and cloud services.
• Adam reflected on key lessons learned throughout his entrepreneurial journey, emphasizing resilience and strategic thinking.
• The critical role of a strong business network in Oncore’s development and success was highlighted, with Adam offering advice to small businesses on cultivating and leveraging their own networks.
• Adam shared insights into how Oncore ensures excellence in service delivery and customer satisfaction, including a real-world example of adapting quickly to meet client needs.
• The discussion delved into the emerging trends in digital transformation, with Adam outlining how Oncore is preparing to meet these new demands and stay ahead in the industry.

We would like to extend our deepest thanks to Adam Kupsta for joining us on the CanadianSME Small Business Podcast. His journey with Oncore Cloud Services Inc. offers invaluable insights into the world of digital transformation and the power of strategic leadership. We hope that Adam’s experiences and advice have provided our listeners with inspiration and practical knowledge to apply in their own business ventures. 

Shoutout to our sponsors for more information find their links below:

RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

Constant Contact:  https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand   

IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME

Google: https://www.google.ca/

Don't forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more insightful episodes that empower your entrepreneurial spirit.

In this episode of the Indigenous-SME Business Magazine, we had the pleasure of hosting Bobbie Racette, the pioneering Founder and CEO of Virtual Gurus. Bobbie shared her inspiring journey from overcoming adversity to becoming Canada's first Indigenous woman to secure Series A funding. Throughout the conversation, Bobbie discussed the inception of Virtual Gurus, the importance of creating meaningful employment opportunities, and her plans for future growth and expansion into the U.S. market. This episode is a must-listen for entrepreneurs looking to build inclusive, impactful businesses and stay ahead of technological advancements.

Key Highlights:

• Bobbie shares the inspiration behind creating Virtual Gurus and the challenges she faced in the early stages.
• Insight into how Virtual Gurus is making a difference by creating inclusive employment opportunities.
• Bobbie discusses her journey to becoming Canada’s first Indigenous woman to secure Series A funding.
• Plans for Virtual Gurus’ growth and expansion into the U.S. market.
• How Virtual Gurus is enhancing technology to meet evolving client needs.

Thank you, Bobbie, for sharing your invaluable insights and inspiring journey with us on the podcast. Your dedication to creating inclusive opportunities and driving innovation is truly remarkable. For our listeners, we hope Bobbie's story has inspired you to pursue your vision with determination and to consider how you can make a meaningful impact in your own business endeavors.

Shoutout to our sponsors for more information find their links below:

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

Don't forget to subscribe to Indigenous-SME Business Magazine at www.indigenous-sme.ca for more insightful episodes that empower your entrepreneurial spirit.

In this episode of the CanadianSME Small Business Podcast, we had the pleasure of speaking with Justin Dixon, Senior Vice President and Chief Revenue Officer at Hub Technology Group. Justin’s career, marked by a trajectory from grassroots roles to executive leadership, is a testament to strategic foresight and adaptive leadership in the tech-driven business world. Under his guidance, Hub Technology Group has navigated and thrived through the challenges of modern business landscapes with agility and precision.

Key Highlights:

• Justin shared his journey in leadership, highlighting how his style has evolved over the years to meet the demands of a rapidly changing industry.
• The role of mentors in Justin’s career was explored, shedding light on the invaluable lessons he learned from his mentors.
• Justin discussed the profound impact of technological advancements on his industry and how Hub Technology Group has adapted to stay at the forefront of innovation.
• Justin outlined both short-term and long-term goals for Hub Technology Group, emphasizing how these goals align with broader industry trends.
• The discussion also touched on Justin’s approach to maintaining a healthy work-life balance, including the hobbies and activities that help him unwind.

We would like to extend our sincere thanks to Justin Dixon for sharing his profound insights and experiences with us. His journey and leadership at Hub Technology Group offer invaluable lessons for anyone navigating the evolving landscape of technology and business.

Shoutout to our sponsors for more information find their links below:

RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

Constant Contact:  https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand   

IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME

Google: https://www.google.ca/

Don't forget to subscribe to CanadianSME Small Business Magazine at 

www.canadiansme.ca

  for more insightful episodes that empower your entrepreneurial spirit.

In this episode of the CanadianSME Small Business Podcast, we had the pleasure of speaking with Giancarlo Sessa, Co-Founder and Chief Revenue Officer of Blade Air, and Aedan Fida, Co-Founder and CEO of Blade Air. Their journey from ambitious business students to industry leaders in sustainable air quality solutions is nothing short of remarkable. With Blade Air, they have not only transformed how businesses and homes manage air quality but have also raised the bar for sustainability within the industry.

Key Highlights:

• The inception of Blade Air and what inspired Giancarlo and Aedan to enter the indoor air quality market.
• Utilizing disruptive technology to carve out new market spaces within the indoor air quality sector.
• Maintaining agility in responding to market changes and environmental needs.
• Strategic approach to growth through acquisitions.
• Alignment of Blade Air's products and operations with broader environmental and sustainability goals.

We would like to thank Giancarlo and Aedan for joining us and sharing their invaluable insights. From the inception of Blade Air to their innovative strategies and commitment to sustainability, their journey offers inspiration and practical guidance for entrepreneurs looking to make an impact in traditional sectors.

Shoutout to our sponsors for more information find their links below:

RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

Constant Contact:  https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand   

IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME

Don't forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more insightful episodes that empower your entrepreneurial spirit.

In this episode of the CanadianSME Small Business Podcast, we had the honor of speaking with Paulette Haynes, Founder of Haynes Law Firm. With a career spanning over two decades, Paulette has established herself as a leading expert in workplace legal issues, providing strategic counsel to both employees and employers. Beyond her legal practice, she is also the author of "Human Resources Guide to Non-Standard Employment" and has served as a university professor and adjunct legal studies professor. Paulette shares her insights on the "Working for Workers" legislation and its impact on small and medium-sized enterprises (SMEs).

Key Highlights:

• Paulette provides an overview of the key changes introduced by the "Working for Workers" legislation series.
• Explanation of the most significant changes to the Employment Standards Act (ESA) brought about by Bill 149.
• Key changes proposed in Bill 190 related to job applications and interviews.
• Practical steps SMEs should take to ensure compliance with the new legislation.
• Encouragement for SMEs to view these updates as opportunities to improve business operations and adapt successfully.
• The importance of staying informed and proactive in navigating legislative changes.

Learn more by visiting their website at https://www.thehayneslawfirm.com/.

We would like to extend our sincere thanks to Paulette Haynes for sharing her invaluable insights and expertise with us. Her guidance on the "Working for Workers" legislation, its specific impacts on SMEs, and practical steps for compliance has provided our listeners with essential knowledge to navigate these changes effectively. 

Shoutout to our sponsors for more information find their links below:

RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

Constant Contact:  https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand   

IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME

Google: https://www.google.ca/

Don't forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more insightful episodes that empower your entrepreneurial spirit.

In this episode of the CanadianSME Small Business Podcast, we had the pleasure of speaking with Carl Rodrigues, President & CEO of SOTI. With over 28 years of experience, Carl has transformed SOTI from a one-person startup in his basement to a multi-billion-dollar global enterprise software leader. Recognized as an industry thought leader, Carl shared his passion for continuous innovation and his commitment to fostering a competitive technology industry in Canada.

Key Highlights:

• Carl's background and the inspiration behind starting SOTI.
• The powerful example of vision and perseverance leading to extraordinary success.
• SOTI's innovative solutions and how they are transforming business operations.
• SOTI’s engagement with the local community and support for educational initiatives.
• Carl’s aspirations for the future of SOTI, especially in North America.

We extend our heartfelt thanks to Carl Rodrigues for sharing his invaluable insights and experiences with us. From his inspiring entrepreneurial journey to SOTI’s impact on the local economy and future aspirations, Carl’s story is a testament to the power of vision, perseverance, and innovation. 

Shoutout to our sponsors for more information find their links below:

RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html

UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

Constant Contact:  https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand   

IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME

Don't forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more insightful episodes that empower your entrepreneurial spirit.