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CandW discuss why ViacomCBS house of brands strategy is just in time
This week, we discuss ViacomCBS' “house of brands” strategy for CBS All Access. How will the company price it, and what will be the market impact? The move is timely looking at the decline in TV ratings.
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By Colin Dixon
5
22 ratings
This week, we discuss ViacomCBS' “house of brands” strategy for CBS All Access. How will the company price it, and what will be the market impact? The move is timely looking at the decline in TV ratings.
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