On this special spotlight episode of Inside Content, 3Vision brings together conversations with leaders from Blue Ant, Fremantle, Fuse, Samsung TV Plus Italy, ITV Studios and Studio71 to explore how the FAST ecosystem is evolving.

The episode looks at how FAST has moved from an emerging opportunity to a more established part of the content business. Across the conversations, the guests discuss what companies are now doing to make FAST work in practice, from channel curation and local content planning to advertising scale, creator-led programming and the role of FAST within wider distribution and IP monetisation strategies.

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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

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On this special highlights episode of Inside Content, 3Vision brings together conversations with leaders from TiVo, The Trade Desk, Whale TV, Xumo and TCL to explore the growing role of TV operating systems and OEM platforms in connected TV.

The episode looks at how the TV interface is becoming more important to content discovery, FAST and AVOD distribution, advertising monetisation and the broader CTV opportunity. Across the conversations, the guests discuss why streaming fragmentation has made discovery more complex, how OS and OEM platforms are building new value beyond hardware, and what this means for content owners, advertisers and platform partners.

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About 3Vision👇

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

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On this episode of Inside Content, Eva De Mora, Analyst at 3vision, is joined by Candace Mizga, co-founder, executive producer and actor, and Calvin Singh, chief operatingofficer and founding partner at Chera TV - a vertical streaming platform focused on premium micro dramas.

They unpack what micro dramas really are, and why Candaceand Calvin believe the next evolution of vertical storytelling needs to be quality-driven, not volume-driven.

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About 3Vision👇

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

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On this episode of Inside Content, Jed Ayloff, Senior Analyst at3vision is joined by Shujah Farooq, Strategic Partnerships & Content Acquisition Manager at TCL.

They explore what TCL Channels is and why its CTV only, global approach makes it a distinctive player in ad supported streaming. Shujah also shares how TCL is prioritising curation and quality, tightening channel line ups, improving the user journey, and investing in tier one movies to drive stronger AVOD engagement.

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About 3Vision👇

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

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On this episode of Inside Content, Hayley Bull, VP at 3Vision is joined by Stefan Van Engen, Head of Content and Partnerships at Xumo, where he oversees both Xumo Play, the company’s FAST service, and Xumo’s enterprise business powering channels for platforms around the world.

In this conversation, they explore what’s actually working in FAST right now, from classic TV and crime to news and sports as shoulder programming, and how Xumo drives discovery through merchandising, house channels, and distribution partnerships.

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About 3Vision👇

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands - on experience in the entertainment sector, 3Vision will position your business for success.

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On this episode of Inside Content, Jack Thomas, Director at 3Vision is joined by Carlyn Staudt, President of Global Channels and Streaming at Blue Ant Media.

They talk about why owning IP is the foundation for global success, how Blue Ant windows and monetises content across platforms and territories, and why Pay TV still plays a meaningful role - not just for revenue stability, but even for financing and localisation advantages.

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About 3Vision👇

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠

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On this episode of Inside Content, Hayley Bull, VP at 3Vision is joined by Cristina Sala, Country Lead for Samsung TV Plus in Italy.

They explore how Samsung TV Plus is positioning itself in Italy’s highly competitive FAST landscape, why curation is becoming more important than aggregation, and how partnerships with broadcasters like Rai are shaping the service.

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About 3Vision👇

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠

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On this episode of Inside Content, Jed Ayloff, Senior Analyst at 3Vision, is joined by two key voices from Whale TV: Teresa López, VP of Whale TV+, and Chris Hock, Head of Whale TV Ads.

They explore how Whale TV has grown into a global CTV operating system, powering over 400 independent brands, and how they’re delivering next-gen streaming through Whale TV+.

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About 3Vision👇

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠

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On this episode of Inside Content,  Toby Russell, CEO at 3Vision is joined by Dilip Bala, Managing Director for the Americas at Merzigo.

They explore  why YouTube is no longer just a marketing tool but a core distribution channel, how Facebook plays a powerful role for viral and unscripted content, and why localisation especially dubbing—is critical to global growth.

We discuss Merzigo’s approach to monetising deep archive content, the strategic differences between FAST channels and YouTube, and how Merzigo uses data and scale to stay ahead in this fast-moving space.

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About 3Vision👇

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠

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On this episode of Inside Content, Peyton Lombardo, Senior Manager at 3Vision is joined Samir Asthana, Head of OTT Distribution at Studio71.

Samir offers a comprehensive look at how creator content is being reimagined for FAST and VOD platforms—from packaging and programming to brand strategy and discoverability. They examine key success metrics, content selection processes, and how platform demand is evolving as creator-driven programming continues to outperform expectations.

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About 3Vision👇

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠

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