On this episode of Inside Content, Hayley Bull, Vice President at 3Vision, is joined by Sven Eckoldt, who leads partnerships at CARIAD – the software arm of Volkswagen Group.

They explore how CARIAD is redefining the in-car entertainment experience through video, gaming, and contextual content. Sven shares insights into the evolving role of vehicles as digital platforms, how major streaming services like DAZN are joining the ecosystem, and why scalability, seamless integration, and personalisation are key to the future of automotive media.

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About 3Vision👇

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

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