The decline in traditional TV has local advertisers scrambling to reach potential customers. Albert Thompson, of Walton Isaacson, says changes are needed to capitalize on the opportunity.

In 2024, half of Americans engaged in TV commerce, Samsung dominated the smart TV market, 24 million homes ditched their streaming sticks, and Prime Video reigned supreme. Are these claims too good to be true?

Half of Americans report using TV subtitles to understand the dialogue better. Xperi-DTS’s VP of R&D explains and demonstrates a new solution to fix the problem, no soundbar needed!

New UK media legislation is focused on helping local broadcasters battle global SVOD.  However, a small part of the law could be beneficial in the US. Guaranteeing prominence is key.

Three years ago, subscriber growth in the US SVOD market appeared to have peaked. Today, it is growing again. Here are four reasons for the resurgence in growth.

What is the real reason behind Netflix’s interface changes? Fox’s CEO says investors don’t value Tubi’s impact. Will he sell it? Shibuya uses crowdfunding to help fund creator projects.

To get young people watching your long-form video, you’ll need vertical format shorts on social media. In this interview, Quickplay’s Paul Pastor explains how to automate Shorts creation.

Netflix wants to join the short list of eight companies with a $1T market cap. To get there, it needs to at least double revenue by 2030. Will its business model get it there?

How much time do Netflix subscribers spend watching top titles? How many people stream first when turning on the TV? How influential is mobile on TV viewing?

Are you partnering with the right TV OS provider? You’ll find out this week as I reveal the penetration and programmatic ad revenue leaders and discuss why it matters.