The TVOS market continues to change, with Whale TV and The Trade Desk entering in the last few months. Will they all survive, or is there a different endgame ahead for the TVOS?

AI is set to help viewers with their biggest challenge: finding something to watch. However, despite moves by Google, LG, and Samsung, business problems will stop AI from achieving its full potential. 

With so many connected TV experience problems, why weren’t there more advancements at CES 2025? Only Google, LG, and Samsung had anything to say, and all looked to AI to help.

This week, Tubi released impressive audience and viewing hours growth in 2024. But the numbers hide the fact that engagement is falling. A strategy shift is needed to fix the problem.

Sports were the big story in streaming TV in 2024. Premium sports drove big gains for YouTube TV and SVOD services. Smaller leagues are using FASTs to grow their audience.

Connected TV advertising has failed to take advantage of technology to deliver a better viewing experience. But that could be about to change, according to the CEO of Qortex. 

A long-time cable TV executive warned peers not to say cable anymore. Cable TV programmers are listening and switching brands to streaming. It looks like cable is at a tipping point.

In what could be the last comparison of Vizio and Roku’s platform businesses, Roku extends its active user lead while Vizio narrows the engagement and ARPU gap.

Amazon’s decision to ditch the Freevee brand and fold the content into Prime Video makes sense for the etailer. But it has more brand purging to do to fix its strategy and clear up confusion.

Netflix and Roku are cutting off crucial data—subscriber counts and revenue per user—hiding key insights into their business health and market power. Here’s why it matters.