Strictly Business

On today's episode, movie marketing veteran Gerry Rich discusses the evolution of entertainment marketing as a discipline. Rich, an alumnus of Miramax, MGM, Paramount and Columbia Pictures, has penned the newly published memoir "Chasing Hollywood: A Marketing Chief's Lessons on Breaking Through."

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On today's episode, host Cynthia Littleton breaks down the complicated work of being a business manager for clients who work in media and entertainment. It's a specialized world of advisory services that is highlighted inVariety's annual Business Managers Elite feature, to be published Nov. 11 in print and online. The episode also features highlights from Variety's "Doc Dreams" event held Nov. 9 in New York offering conversations with top documentarians, including Shakiba Adil and Elina Hirvonen, co-directors of "The Secret Reading Club of Kabul."

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On today's episode of Variety's "Strictly Business" podcast, digital news entrepreneur Roland Martin discusses the growth of his "Roland Martin Unfiltered" program. He breaks down how it gained serious momentum during the buildup to the historic Nov. 3 midterm elections.

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On today's episode, listen to highlights of Variety interviews conducted at BlizzCon, the gaming fan gathering hosted by Blizzard Entertainment Sept. 12-13 in Anaheim, Calif. Jennifer Maas, Variety's senior writer, TV and video games, gets the backstory from Blizzard Entertainment president Johanna Faries on the beloved brand's 'Warcraft Forever' surprise, and LE SSERAFIM chats about playing the first BlizzCon held since 2023.

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The creators and stars of "Eavesdropping" -- Nicolas Alayo, Kaleigh Howland and Christian Sullivan -- explain how the romantic comedy is made and monetized. It's a rare example of an enduring scripted social video-first series.

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On today’s episode, John Morayniss, co-founder and CEO of Blink49 Studios, breaks down the building blocks of his latest content startup venture, which has reached the five-year mark. The alumnus of Alliance Atlantis and Entertainment One explains how Blink49’s focus is pure-play content, from traditional TV and film to vertical media to branded content. The company is hitting a stride with the recent launch of two very different original series, drama "YAGA" airing on AMC+, and "The Golden Life," a celebrity reality show for E!.

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Chronicle Media chiefs Aaron Sisto and Scott Greenberg detail how they've built an audience simulation platform to help brands and studios reach audiences and "acquire them as fans," as Sisto explains.

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On today’s episode, Variety’s Matt Donnelly and Michael Schneider break down the surprising upheaval at the top of Netflix’s content operations. Peter Rice is in, Bela Bajaria is out and all of Hollywood is speculating about what comes next for the streaming giant.

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On today’s episode, leaders in digital-first content discuss the factors that are funneling viewership, fan engagement and brand deals into the creator economy. Participants in the panel recorded Sept. 17 at Variety’s annual Entertainment and Technology Summit, are Aaron Doades, senior VP of product management for Comscore; Zach Miller, president of JesserCo.; and Jarret Myer, CEO of Uproxx Studios; and Shaun Newsum, CEO of Culture Genesis.

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On today’s episode, Jen Neal, executive VP of live events and specials for NBC, explains how the network manages a busy slate of events and why this audience is indeed special to advertisers. She also hints at what’s in store for NBC’s 100th anniversary live special on Dec. 10.

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