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nScreenNoise – Interview: the opportunity for local advertising in CTV
The decline in traditional TV has local advertisers scrambling to reach potential customers. Albert Thompson, of Walton Isaacson, says changes are needed to capitalize on the opportunity.
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By Colin Dixon
5
22 ratings
The decline in traditional TV has local advertisers scrambling to reach potential customers. Albert Thompson, of Walton Isaacson, says changes are needed to capitalize on the opportunity.
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