Chris Chiari is a driven entrepreneur and award-winning film producer with a wealth of experience in corporate strategy and regional politics. Skilled in marketing and messaging, he has engaged exclusively with the cannabis industry since 2011 and is a tireless advocate for cannabis policy reform and fostering industry growth. 

Chris is a former Deputy Director of Colorado NORML, serving for over eight years. When not working on The 420 Hotels portfolio, Chris likes to stay involved with grassroots advocacy and advancing social reform

Chris owns and operates Denver’s historic Patterson Inn, the keystone of The 420 Hotels portfolio. As CEO, he uses his expertise in hospitality, operations, and community outreach to address the stigmas and ignorance that still exist around cannabis use while creating a unique and upscale environment for cannabis consumption. The 420 Hotels aims to be amongst the nation’s first hotel chains where guests will be able to consume cannabis onsite in legally licensed lounges. 

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