Canndescent with CMO Sam Arellano. Our guest is an accomplished, entrepreneur-minded executive and award-winning accelerator of lifestyle brands. He’s created and produced nationally recognized campaigns for some of the world’s leading brands including Nike, Red Bull, and Incase. His 20-year work history spans men’s contemporary apparel, sporting goods, and consumer electronics. In 2006 Sam co-founded Graphite Brand Design - a Los Angeles based creative agency focused on luxury goods, contemporary fashion, and street culture. During his four years at Graphite, Sam secured major account wins including the Agency of Record for leading Apple accessories brand, Incase. In addition, Sam led multimillion-dollar projects for Toyota, MTV, ROXY, Moleskine, the Hollywood Roosevelt Hotel, and has worked with the world’s foremost street artists including KAWS, Evan Hecox, and Shepard Fairey. Sam serves as an advisor to technology start-up MavFarm, Inc., makers of the Sho_w app - the first interactive mobile camera and shoppable video-sharing marketplace for art, music, and fashion enthusiasts; and to ICAN Los Angeles, a supported employment agency created to help mentally disabled young people find meaningful employment around LA.