Johanna can't even pay one month's rent with her latest pattern release, despite it being one of her best-performing patterns yet.

And Malena argues that you do need experience and the proper tools to create great sewing patterns. If you lack some skills, enlist help from those who have the knowledge. DIY doesn't mean we have to do EVERYTHING ourselves.

In this very candid conversation, we are busting plenty of myths about selling sewing patterns and running a business in general.

This episode was inspired by blog posts from Delphine of Just Patterns:

https://just-patterns.com/blogs/blog/busting-some-myths-about-selling-pdf-sewing-patterns

https://just-patterns.com/blogs/blog/should-you-use-adobe-illustrator-for-digital-patternmaking

Fit for Knits Book

⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠