Demas Rusli is a photographer and designer whose architectural roots have deeply influenced his eye-catching approach to urban and aerial photography. From the hustle of cityscapes to the serene expanse of the skies, Demas details his seamless transition from architecture to content creation, and the role his education has played in shaping his distinctive visual narratives.

I sat down to chat with him about his journey, and lessons that he has learned along the way. We dissect his strategies that led to a massive following on TikTok and Instagram, and the confidence that magnetized global brands like Adidas to his doorstep, all without sending a single pitch email. We delve into the philosophical debates surrounding photo editing and confront the purists who question its legitimacy. Demas offers his perspective on the infusion of AI into photography, and we also unravel the practicalities of a photographer's life, managing freelance gigs, and navigating the burgeoning world of NFTs. Listeners will gain an inside look at the life of a Lightroom Ambassador and the avenues for monetizing one's passion in today's digital landscape.

Photography is an art that constantly evolves, and Demas is at the forefront, challenging the status quo. But, his life as a creative is not without its trials. We candidly discuss how Demas and contemporaries maneuver through the minefield of negative feedback and gatekeeping within online communities. Find out how engaging in sports acts as a catalyst for Demas's creative thinking, offering a necessary respite to rejuvenate his artistic spirit. His journey is a blueprint for maintaining authenticity in one's work, the impact of genuine engagement on social media, and the pursuit of success on one's own terms.

Demas is an extremely humble and pleasant man to talk with, and I truly appreciate his sincerity and authenticity he brings to the conversation. Please follow his work at the below links....

Instagram: @demas
Website: https://www.demasrusli.com

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