Car Selling Secrets

Being a podcast, we're pretty close to the advertising industry.  Radio is even closer.  And at the very closest end of the spectrum is J. Marie Fieger, the CEO of Nemer Fieger, which in addition to being the premier advertising agency in Minnesota also has a name that almost rhymes.

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We've heard his voice, but never seen his face.  Such is the life of a crime fighter.  Today we finally learn his true identity, and also his true thoughts on texting while driving.  At the risk of spoiling the episode, he does not view it positively.

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Everything changes.  Especially cars.  Remember the days of all steel land boats that belched toxic smoke?  Ah, memories.  There is a downside to today's modern car/supercomputer, and that downside is more parts means more failure points.  Good luck trying to fix something with the complexity of the Apollo moon landing computer times ten.

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Longtime listeners may know Jerry as the guy from New Hope who makes food.  Well, he still makes food, but now he does it at Walser.  Why doesn't Doug ever bring ribs?  Even if he didn't make them, they're still ribs.

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There are two kinds of body work you'll probably have to do a lot of in your life.  The first is fixing your car's chassis, which Darren can take care of.  The second is not eating donut sandwiches.  At least try to keep them down to once a year.  The only person who can help you there is yourself.

Tom and Doug are joined in studio by Darren Heairet. Darren is a partner with the Walsers in 6 collision centers in Minnesota. He talks about what it takes to stay current on all the changing technology in the industry and the challenge of hiring qualified body repair people leading to the eventual decision to 'grow his own'. In the meantime, he try to sell a guest from the first hour on why he should trade his beloved Tacoma on a new one. Somehow the conversation turns to Tom's childhood dog meeting a sad and cruel end and what our exotic dancer names would be but that's just how podcasts work.

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Kathy Barth is the Zone Manager for Mazda NA, which means she's privy to technology humankind is not yet meant to possess.  At least, that's what it sounds like.  She wouldn't tell us any of her top secret information.  We did learn what deleting emissions means, which is something nobody in the room had ever heard of.

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We were this close to creating our own Tom Barnard Show car, but the name Every Joy Pop Turbo was taken so we gave up.  Plus in the future they're all going to be called the Car 6 or the Car 15 because nobody cares what model of car picks them up and drops them off automatically.

A free-wheeling show where we talk about Nissan's new autonomous golf balls, the future of rideshare, why Mary Barra has to meet President Trump in the oval office to explain global auto production and the all-time worst names for automobiles. We also celebrate Alex (from Mazda) setting an all time, all Walser record with 70 sales in one month.

www.walser.com

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Linda shaves the binders and rakes the zoomies.  Or whatever.  She does hot rod stuff.  And given that Cassie is Linda from an alternate timeline, the two have a lot in common.  We've already missed this year's Minnesota Street Rod Back to the 50s event, but it's only 42 weeks to the next one, so put it on your calendar.

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Car Selling Secrets 22 is here, this time disguised as an episode of The Family.  The entire literal family already drives Walser cars, so why not adopt their podcast too?

Tom and Doug are joined in studio by Alex Davis. Alex recently accepted a sales position at Walser's Porsche dealership in Wichita. He's incredibly passionate about cars in general and Porsche in particular. Tom has recently fallen in love with Gen Z and young Millenials as he thinks they will save the country. Alex gives him every reason to think he's correct. We also talk about the current anti-auto bias in Minneapolis and Trump's puzzling tweet to 'Politically Correct Automotive Executives."

www.walser.com

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Have you met Harper Lee?  Trick question; nobody met Harper Lee.  Ever.  Except for Tom.  Yes, what is apparently the only person who has ever gotten a reply from her is in studio today, and even more interesting, he's also in the car business.

Tom and Doug are joined in the studio by Tom Ryan. Tom runs a company that trains one price dealers but his real passion is collecting books. Tom tells the story of how he helped the Jablonski family when their son was paralyzed in a hockey accident. He reached out to some of the most famous authors in America and wound up becoming friends with the incredibly reclusive Harper Lee who apparently goes by 'Nell' to her close friends. 

www.walser.com

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