Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Before he does that, there must be a structure in place and he is given that structure, that structure is called the standard day, meaning the ideal conditions in order to take that plane off, based on weather and weight and wind he–there is a very specific structure in order to take that plane off, off and get it off the ground. If the pilot waited for that ideal day to come around the standard day, how long do you think the pilot in that plane would remain on the runway waiting to take off? If you guess 6 to 9 months? You'd be close. Now we get upset when we wait an extra 15 minutes in a plane, imagine the pilot announcing that we have to wait for the perfect conditions in order to take off because the system says so, we cannot exercise any common sense or any judgment whatsoever so, therefore, we will wait for the ideal day in order to take off and hope we don’t run out of water and hope we have plenty of batteries because it might be a while. And that standard day that ideal day comes around a few times a year.

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Buy a system i.e you buy a franchise before that franchise can be successful you must have a structure in place, so what’s the difference? Structure means you are taking people and putting them in certain roles and giving them certain tasks, now that is different than a system because in the beginning, you are not controlling 100% everything they do, this is one of the hardest things to grasp in a business because you need to put people in place and with minimal training haven’t serve the client and use initiative and their flexibility and along the way of putting people in place, putting people in that structure out of that you will begin to develop your systems. Much like an airplane that sits on a runway,  awaiting it’s time to take off. The pilot must use his common sense and the maximum amount of flexibility in order to get the plane and the cargo and the people in it in the air. He is given a system in the beginning, there is a system for having a plane take off and there is a structure and a checklist in order for that pilot to launch that plane into the air.

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In order to influence others they have to admire you

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

We can be friends if we like each other and we feel we are like each other. And at the end of the day, in order for you to influence another person on any level, is they have to admire you. They have to know that by being around you, using your service, being in association with you, going into your mastermind, being in a mastermind with you, or being in you know, in a group like this, that it's going to enhance or improve their life in some way. They have to look at you and say, I admire you on some level, here are the ways that I admire you. And if I'm around you, you will elevate me, right? You're the whole thing. You are the aggregate of how many people that you're hanging out with? Five people, right? So you'll become them, right? So are you hoping to get around a group and you're supposed to be the what person in the room?

The dumbest

The dumbest, why? You're supposed to be around five people who are better than you in some way or five people that you admire, in one way, shape or form. Why? Because you believe in some way they will.

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How to be Influential to Others

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Let's talk a little bit about how we can influence another person. Because at the end of the day, we're gonna go from potential to performance. But the idea here is that you will be influential to another person, alright? Now building rapport and ultimately influencing something, somebody, it's a bit of a self-fulfilling prophecy, that’s a bit of an automatic reflex. In other words, wired into our central nervous system is a safety mechanism that tells us if are we in rapport with our surroundings or not. Are we safe in our surroundings or not? Okay, so if you want to influence another person to your point of view or influence them to so they take action in any way, you have to make them feel safe and the way that they do that is they have to decide if they like you, or not in the way that you're thinking like, you know, not like I like to spend time with that person. But on some level am I like that person? Do we have something in common? Right? So on some level, your audience has the feel that they are like you.

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Coaching = Get to the Core of the Issue

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Coaching, you have to get to the core of the issue and you don't have a lot of time, right? What did my science said? I'll solve any problem in your business, and how much time? 

10 minutes.

10 minutes. So how much time that I have for diagnosis? 30 seconds. Oh, I've got a partner who's a little. I got a hair salon. I've got this. I gotta have that. Well, okay, let me ask a few clarifying–I don't have time for that. I have to know right away. What's your issue? Or what is behind your issue? You gave me a question. We call that in coaching surface structure. I've got to peel back the onion, I got 30 seconds to do it and then best of my ability, I asked you some questions to get to a point where you have some direction, okay? Now in order to do that, I can't have a whole minefield here for me, I have to have sorted out me a little bit,right? And so I could just be in or in this community for this long. I can tell there's still some of that going along and it's great because coaching is one of the best places to do it. It's one of the hardest disciplines ever to learn. But one of the benefits of what you're doing as an expert, as somebody out there helping each other and helping others is you have to help yourself first. You have to get through you. You will be your toughest client, you handle you? The rest of the outside world. Not so bad. Pretty easy. You will be the hardest you have to deal with, okay?

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The Coach is the "You are Here Button"

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Is the year button on the map, right? I can tell where are you. I'm at the mall. Thank you. I could have done that. That was easy enough. But I need the you are here button and that's what a coach does. That's what an expert does. That's what a trainer does. That person will help you figure out where are you right now. Like right now? Okay. Right. So in order to do that, though, we have to go through a little bit of a transformation ourselves, right? Now remember, I've trained over 7,000 of you. So here's what I've learned. Many of you are here to heal yourself first, before healing others. Fair? Okay. So we need to go first. Coaching is one of the hardest skills to learn because there are a number of reasons for it. We break it down into four disciplines, consulting, mentoring, advising, and coaching. Consulting, which is what most of you do, you call it coaching, but it's really consulting. That's great. You diagnose the problem, fix the problem, and work with them hand in hand to fix the problem. Then there's the advisor. The advisor is somebody who doesn't do all that much but organizes everything so it gets done. A mentor is somebody that just says, Listen, follow my footsteps. I can tell you that worked for me. I got all my hands and feet. I can tell you that it works, okay? If you take any other steps in the sand, all bets are off. I don't know if that works but I can tell you if you walk in my footsteps, I made it through pretty well and so your experience sharing.

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If Oprah Winfrey Start a Mentor Program

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

If Oprah Winfrey tomorrow said, you know, I was thinking of launching a mentoring program, I've not done mentoring before, and I'm a little nervous about it. So I'm thinking that I might have to discount my prices, or if Oprah Winfrey launched a mentoring program, and she said, Listen, I'm making myself available to the market in a way I've never had before. I'm having a mentoring program, and I'm taking applications on my website. Do you think Oprah Winfrey would have to cut her prices? Right? Probably not. But what is Oprah Winfrey is experienced as a mentor, by the way? She's a great talk show host, she's a brilliant businessperson. What is her experience as a mentor? I don't know. I don't know. I've never heard of the Oprah Winfrey mentoring program before, I bet it'd be valuable to be in her company and I would likely pay her premium. In other words, She's made herself available to the market in a way that she had not been available before. She has expertise and she's willing to share it, and that has a value. So if you're new to the marketplace, just because you're new, let's say you came from a corporate job where you worked with a fortune 500 company and now you are an advisor to the small or mid-market. It doesn't make you any less valuable. You are just available to the market in a way that you have not been available before and that has a value to it. So in my way of thinking, you do not have to cut your pricing in order to get a market share or to launch your business. And you certainly don't have to do it to prove anything to yourself or others. If you're valuable. You're valuable.

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Pricing Tells The Marketplace Who You Are

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Pricing is the number one way that you communicate to your clientele, right? The moment you announce your pricing, you do two things. One is you tell the whole marketplace who you are, and what you are. Are you the Timex? Or are you the Rolex? Right? Am I the Subaru? Or am I the Ferrari? And there's one that is not better than the other? If you took a bunch of Subaru owners and said, What do you think of a Ferrari? They'd be like, Oh my god what a waste of money. And it's not as reliable, why would I be–can't even take it off-road? What good is it? A Ferrari owner will say a Subaru? Eh, I'm not so sure I want that car. What's that going to do for me? They're both right, right? So, you tell the market who you are, you say I am a Subaru. So all of you out there. I'm looking for Subaru buyers, right? I'm a Ferrari, I want Ferrari buyers, not one is not better than the other. They're just different. The other thing that happens is you tell them who they are. You tell them what kind of buyer they are. Now, you have to be really careful here because your pricing has to be congruent with who you are and who they are, and the product that you claim to be providing. So in other words, if you say I'm the best, the best I have the best content I have the best clients, but then you charge a little bit, something's wrong. Well, how can you be the best? I wait a minute, I pay more for front-row seats at a concert. I pay more for that. How can they be the best if they're so cheap, something's off, something's wrong.

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With Entrepreneurship There is No Safety Net.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

SID or FUD. Self induced doubt or fear, uncertainty, doubt, but they have SID on one shoulder FUD on the other, and SID in front or just trying to keep them safe. They're like, Listen, I don't want you to get hurt. Let's be conservative here. Let's wait till it's a good time. Right? And it says, if you're–if SID and FUD win, go get a job, because that will be, you know, SID and FUD are just trying to provide a safety net and with entrepreneurship, there's no safety net, you are your own safety net. You're the one who comes to the party and says, I believe in myself, I'm gonna bet on myself and because of that, there's billions of people out there that want what I have to offer. And my job–my job isn't to find all 7 billion. I need 10. 10 people that are willing to be my client and pay me $1,000 a month, $500 a month. If you got $500 a month from 10 people you'd be making $720,000 a year. That'd be okay. Sorry, 72,000 not 720. 72,000 a year, 72,000 for doing something 10 hours, 20 hours a month, not bad.

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High Price, High Experience, High Customer Service ALL must Maatch

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

We were talking about a little earlier. So like you said, you bought an $8,000 program and you got an $8 mug, right? What you should have gotten was an $80 gift basket that was, you know, was nicely appointed and it looked really sharp, right? Because you're like, wow, that's, you know, for what I'm getting on. That's what I'm getting for my money. Right? Okay, fair enough, right? So the experience has to match, it's all got to be that congruent, we talked about high price has to go with high experience, high touch, and high customer service. That's my expectation, you know, white-glove concierge across the board. And so you look at the aspects of the pricing and the services you're offering and they all have to match. So for example, if there's a high ticket item, and you go into an event, I expect there to be a cocktail reception for those people that paid a little bit extra. And maybe there's a meet and greet with the speaker or the singer or the talent for that night, or maybe they're giving preferred seating. If I'm going to be first in paying, I want to be first and everything else. I want the nicest gift. I want the nicest experience. I don't want to wait, I want the shortest wait, I want all the things I'm paying for all of the shortcuts, and all of the platinum or premium aspects that you have to offer.

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