Carrie, It's Not That Serious

What if welding could be the next big thing to break cultural stereotypes and launch a movement as powerful as women’s sports?

In Part 2 of Carrie's conversation with Demi Knight Clark, she reveals how trades like welding can inspire a new generation—if only we put them in the spotlight.

Discover why Metallica champions the trades, how allyship changes the game, and the surprising parallels between running marathons and transforming industry mindsets.

Demi shares her vision for integrating welding into music festivals, sports, and even space, plus practical ways listeners can join the movement and empower future generations.

Connect with Demi:

Website

LinkedIn

Instagram

TikTokMake sure to check out Demi Clark’s WIP story: Six Sparks of Change – It's Not That Serious

Episode Overview

00:00 Introductions & breaking down boxes in STEM

00:44 Why the trades need a cultural movement like women's sports

01:45 Changing the narrative on welding and social media exposure

02:24 The importance of mixed environments for women in trades

03:06 Demi’s dream: Welding in the lexicon, from Taylor Swift to the NFL

04:18 Allyship and sponsorship—the Flavor Flav example

05:26 The critical need for industry investment and better exposure

06:23 Letting kids “play” and explore trades before committing

07:50 NIL programs for welders & visioning a welder in space

09:26 Demi’s energy, legacy, and drive—where it comes from

13:33 Marathons vs. industry mindset shifts—what’s harder?

16:05 Advocacy, speaking, and where to find Demi Clark

18:30 Handheld laser welding, the “new trades,” and camp expansion

21:41 What “women in power” means to Demi today

23:00 Closing thoughts and next-gen possibilities in the trades

Make sure to check out Demi Clark’s WIP story: Six Sparks of Change – It's Not That Serious

What if everything you thought about welding—and blue collar trades—was completely wrong?

In this episode, we meet Demi Knight Clark, a workforce futurist and founder of Spark Building Group, who's on a mission to shatter stereotypes and usher in a new generation of skilled, curious explorers in the trades and STEM. Discover how handheld laser welding could take us to the moon and Mars, why the old blue collar vs. white collar debate is quickly becoming irrelevant, and why Gen Alpha might be the workforce revolutionaries we've been waiting for.

From stories of Demi's badass grandmother—one of the first female marines in WWII—to why exposing kids to hands-on skills early truly matters, this conversation is packed with energy, inspiration, and practical advice for parents, educators, and anyone passionate about building a future-ready workforce.

Connect with Demi:

Website

LinkedIn

Instagram

TikTokMake sure to check out Demi Knight Clark’s WIP story: Six Sparks of Change – It's Not That Serious

Timestamped Overview:

00:00 – Introduction and bio of Demi Clark01:09 – Demi’s adrenaline-driven hobbies and connection to welders01:28 – Demi’s ethos: thriving on curiosity and new frontiers like handheld laser welding02:17 – Reflecting on her upbringing, family legacy, and early exposure to trades04:08 – Navigating trades in youth and societal stigma around career choices05:13 – Passing curiosity and gender-agnostic exploration to her daughters07:18 – Breaking into construction, pivotal mentors, and “be the got it girl”10:00 – Why Gen Alpha’s curiosity and “break then build” mindset matters12:42 – The importance of early exposure to trades and STEM for kids14:13 – Launching camps like Reimagined Rosies to cultivate hands-on skills16:26 – Rethinking and redefining blue collar vs. white collar work for the next generation20:11 – Welding as STEM and the urgent need to blend technology with hands-on expertise21:56 – The reality versus myth of “missing welders” and the evolving nature of trades23:13 – Embracing dialogue, breaking down fear, and leaning into the future with optimism25:08 – Closing remarks and what’s next in part two

Discover how golf isn’t just a sport, but a transformative tool for women in business, breaking down invisible barriers and fostering genuine connections outside the confines of crowded networking events.

Lindsey unveils her innovative Fairway Advantage program, an empowering initiative designed to guide women of all experience levels into the game confidently, while offering actionable advice on equipment, etiquette, and strategy. You’ll learn how vulnerability, empathy, and practical instruction pave the way for lasting empowerment and success—both on and off the green.

Highlights:

• Lindsey’s introvert secrets and anxiety in networking settings
• Why golf is the perfect space for meaningful, long-term relationship building
• Fairway Advantage: How Lindsey leverages her unique corporate and golf background to teach women, from absolute beginners to advanced players
• Practical tips: Navigating golf courses, equipment selection, and etiquette
• The mindset shift from scarcity to abundance in women’s leadership
• Building empowerment and vulnerability through sport and community

Connect with Lindsey TursiWebsite

LinkedIn

Instagram - Lindsey Tursi

HomesInstagram - Fairway Advantage

Facebook

Timestamped Overview

00:00 Intro & Lindsey’s surprising introversion00:18 Golf as a bridge for introverts01:17 Long-term relationships vs transactional networking05:22 Anxiety in large groups; golf as an antidote06:19 Introducing Fairway Advantage & its origin08:40 Program levels and beginner support14:13 Equipment, club fitting, and practical advice20:13 Skill-building, business lessons, course management24:14 Advanced level: strategy and playing lessons27:28 Flexibility and scheduling in Fairway Advantage30:52 How to join Fairway Advantage31:47 Lindsey’s personal connection to golf & nature34:23 Encouragement for women invited to golf35:35 Vulnerability, empowerment, and women in power40:05 Closing thoughts & hopes for future impact

What if the best business deals and the most authentic relationships aren’t forged in boardrooms, but on the golf course?

In this episode, discover how Lindsey Tursi, former LPGA professional and founder of Fairway Advantage, is redefining the way women step onto the course—not just as golfers, but as confident business leaders. Forget perfection; Lindsey reveals why authenticity, awareness, and connection matter far more than skill. From her own reluctant beginnings as a basketball-loving kid in Colorado to building a thriving program focused on breaking down barriers for women, Lindsey shares the surprising parallels between golf, business, and personal growth.

Key highlights include:

• The unique value of golf in business relationship-building
• Why golf etiquette outshines rules for new players
• Insights on perfectionism, intimidation, and practical advice for women entering golf
• The crossover lessons between how people play and how they show up in life and work
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Connect with Lindsey TursiWebsite

LinkedIn

Instagram - Lindsey Tursi

HomesInstagram - Fairway Advantage

Facebook

Timestamped Overview:

00:00 Introduction to Lindsey Tursi and Fairway Advantage02:06 Lindsey’s childhood and first encounter with golf05:19 How golf became a tool for business and relationships07:18 Why the golf course is so powerful for building connections10:26 Personality and vulnerability revealed through golf11:27 Why women feel they need to be perfect before trying golf14:41 Biggest barriers women face stepping onto the course17:38 Parallels between golf etiquette and business21:06 Etiquette, feedback, and character on the course24:09 Why etiquette matters more than rules for relationship-building golf28:24 Advice on pacing, beginner-friendly courses, and accessibility31:04 Closing remarks and preview of part two

What if the secret to leadership in male-dominated industries is the audacity to ask more questions?

In Part 2 of Carrie continues herconversation with Lisa Kelly —construction tech leader, executive director of the U.S. Women's Rugby Foundation, and creative force behind films and stand-up comedy.

Together, they unravel how women can harness curiosity, unapologetic confidence, and teamwork learned from sports to transform not only their careers, but entire industries.

Key highlights include:

• Lisa Kelly’s candid stories navigating credibility in construction tech
• The game-changing value of curiosity for personal growth and leadership
• How supporting women and girls in rugby builds future leaders with resilience and creativity
• Insights on bringing authenticity from creative pursuits into business
• The true meaning of power and inclusion for women in leadership today

Get inspired to challenge norms, adopt winning mindsets, and discover actionable ways to support women in sport and business.

Connect with Lisa Kelly:

⁠Website⁠

⁠LinkedIn⁠

⁠Instagram⁠Lisa Kelly’s WIP story: ⁠⁠My Authentic Self Gets the Best Results – It's Not That Serious⁠

Episode Overview:

[00:00:05] Welcome & setting up the discussion on women in construction tech

[00:00:53] Lisa Kelly shares her early challenges in male-dominated industries

[00:05:41] The importance of curiosity for leadership and growth

[00:09:46] Introduction to US Women’s Rugby Foundation and its impact

[00:17:14] Ways to support women’s rugby and creative partnership ideas

[00:22:41] Creative side: lessons from film and comedy applied to business

[00:29:09] What “Woman in Power” means to Lisa Kelly

[00:33:27] Authentic leadership, inclusion, and closing thoughts

[00:34:52] Episode wrap-up and calls to action

What if the secret to unstoppable business growth (and genuine leadership) wasn’t hustle, pedigree, or even the power suit—but radical authenticity?

In this episode, you’ll meet Lisa Kelly: business strategist, growth leader, and unapologetic community builder who has shattered glass ceilings in construction technology, steered teams with heart, and now leads as Executive Director of the U.S. Women’s Rugby Foundation.

Join Carrie Hunter and Lisa Kelly as they dig into how being boldly yourself can drive the best results—even when the world expects you to fit in. Hear jaw-dropping stories from the trenches of construction tech, from combating gender bias and harassment, to the sometimes hilarious ways authenticity rewrites the rules in business.

Lisa Kelly reveals why the best companies don’t try to serve everyone, how niche focus drives outsized success, and what it really means to integrate values like inclusion and equity into every business decision.

If you’re ready for smart strategies, real talk about women uplifting women (over competition), and permission to leave the “fitting in” behind—this conversation is for you.

Connect with Lisa Kelly:

Website

LinkedIn

InstagramLisa Kelly’s WIP story: ⁠My Authentic Self Gets the Best Results – It's Not That Serious

Episode timestamped overview:

[00:00:05] Lisa Kelly’s multifaceted journey: From construction tech exec to executive director and consultant

[00:02:39] Childhood roots: How Lisa’s nerdy, organized younger self shaped her leadership style

[00:06:11] Breaking into construction: Early challenges, selling innovation, and falling in love with the industry

[00:10:43] Authenticity at work: Embracing individuality, even at Ivy League events

[00:15:18] Why moral values (and calling out bias) matter in business—especially in male-dominated industries

[00:23:02] Building inclusive teams and overcoming judgments

[00:25:37] Coaching others past self-doubt and breaking through limiting beliefs

[00:28:38] The power of niche markets and clear ideal client profiles for major business success

[00:32:48] Outro and invitation to part 2

What if the secret to high performance isn’t in the big, bold leaps but in humble blue plastic bags and perfectly imperfect starts?

In Part 2 of Carrie Hunter's conversation with Bernadette McClelland, they uncover the real patterns behind lasting momentum, daring reinventions, and the true mark of influential leadership.

Get ready to hear how Bernadette McClelland overcame fear and self-doubt, launched a solo podcast, wrote a book, and walked the Camino pilgrimage alone—proving that resourcefulness often outweighs resilience. Discover why “the power is in here,” how true influence goes far beyond charisma, and what the world’s top performers quietly know about staying kind, decisive, and authentic under pressure. Plus, ziplining across Zambia to Zimbabwe? Yep, she did that, too.

You’ll leave this episode rethinking how you manage resistance, lean into uncertainty, tap your intuition, and lead others—while embracing imperfection every step of the way.

Notes from the Interview:

The two books Bernadette mentioned during this episode were:

1) ⁠Antifragile: Things That Gain from Disorder⁠ (Incerto) by Nassim Nicholas Taleb 2) ⁠The Hero's Journey⁠: Joseph Campbell on His Life and Work.

The movie Bernadette mentioned during the episode was:

1) ⁠The Way ⁠a 2010 drama film directed, produced and written by Emilio Estevez, who stars alongside his father Martin Sheen.

Connect with Bernadette McClelland

⁠Sales Leader of Influence Website⁠

⁠Bernadette's Website⁠

⁠Instagram⁠

Check out ⁠⁠Bernadette's WIP Story⁠

Episode Overview

00:00 Welcome and picking up from Part 1

00:22 Bernadette McClelland on business transitions, resisting and launching her podcast

01:53 Redefining momentum—vertical, not timeline-based

02:26 The power of jumping into action despite fear

03:19 The “rubber band” effect of growth and returning to old patterns

05:31 Patterns of top performers: standards, kindness, and true influence

07:53 Introducing Bernadette McClelland’s new book and leadership framework

09:38 The 5 layers of influential leadership (think Russian dolls!)

14:10 Walking the Camino solo—resilience, resourcefulness, and epic rain

22:26 Ziplining from Zambia to Zimbabwe and the power of just going

25:15 Lessons in the journey vs. the destination

25:49 What Bernadette McClelland wishes she knew earlier: self-trust and intuition

27:20 What it means to be a Woman in Power (WIP)

28:54 Wrap up and ways to connect

Tune in for inspiration, tangible takeaways, and proof that your next big thing is just one imperfect action—and maybe a blue plastic bag—away.

What if bankruptcy, being bedridden, and losing everything were actually the best things that ever happened to you?

In this kickoff episode of Season 1, host Carrie Hunter sits down with global keynote speaker, best-selling author, and leadership expert Bernadette McClelland to reveal the surprising truth about resilience, reinvention, and what it really takes to lead under pressure.

You'll hear Bernadette's candid story of rebuilding from rock bottom, why she champions "antifragility" over just bouncing back, and the lessons learned from walking the Camino solo and ziplining in Africa. Together, they dive into what most leaders get wrong under stress, how curiosity and asking “why” fuel true growth, and the hidden power of decision-led leadership in sales and beyond.

Key highlights include: embracing life’s hardest moments, how humor can help us through adversity, breaking free from the trap of external validation, and practical strategies for stepping off the relentless timeline and leading with self-trust.

Notes from the Interview:

The two books Bernadette mentioned during this episode were:

1) Antifragile: Things That Gain from Disorder (Incerto) by Nassim Nicholas Taleb 2) The Hero's Journey: Joseph Campbell on His Life and Work.

The movie Bernadette mentioned during the episode was:

1) The Way a 2010 drama film directed, produced and written by Emilio Estevez, who stars alongside his father Martin Sheen.

Connect with Bernadette McClelland

Sales Leader of Influence Website

Bernadette's Website

Instagram

Check out ⁠Bernadette's WIP Story

Timestamped episode overview:

00:00: Bernadette’s introduction and unexpected teaser for the episode

02:00: The younger Bernadette—curiosity, validation, and lessons from childhood

07:14: The “blessings of bankruptcy”—resilience, antifragility, and starting over

13:31: Leadership under pressure—reactive behavior, decision-making, and pausing

19:57: What does “decision-led revenue” really mean? Everyday examples and leadership

24:07: Why leaders second-guess themselves—bringing our younger selves into the boardroom

27:05: Living too much on the timeline—how to find the gap and step off the pressure

31:21: Wrap-up, parting advice, and preview of part 2

Check out Bernadette's WIP Story

Who are you becoming?

In this reflective episode, Carrie explores identity evolution, releasing old versions of yourself, and growing into the next level of leadership and alignment. This is about expansion without self-abandonment — and trusting the stretch between who you were and who you’re becoming.

Follow and subscribe for real conversations about power, purpose, growth, and becoming.

Explore more at: www.itsnotthatserious.com
Join the newsletter. Support the movement. Wear the reminder.

Before expanding into interviews and new topics, Carrie defines the vision for this space.

This episode outlines the pillars of the podcast — leadership, reinvention, women’s health, financial confidence, travel, mindset — and explains the lens through which every conversation will unfold: growth without burnout.

Follow and subscribe for real conversations about power, purpose, growth, and becoming.

Explore more at: www.itsnotthatserious.com
Join the newsletter. Support the movement. Wear the reminder.