In recent years, there has been a steady increase of younger people interested in local food. And in this digital age, that same younger demographic is used to purchasing what they need online, straight from the comforts of their home. That said, why should purchasing nutritious, local food be any different?

In this episode of Carrot Cashflow, Robert Arnold of Pleasant Valley Farm talks about how they were able to take their farm business online after decades of solely relying on farmer’s markets. Robert talks about the process behind how they built the front and back end of their online business to run it more efficiently.

Learn more about Pleasant Valley Farm and Smart Farm Innovations. 

Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon. 

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

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When you’re first building out your customer base, many farmers will tell you to start selling at the farmer’s market to let people know you’re there and to build connections before you consider starting selling online. But no one said you could start by doing just the opposite.

In this episode of Carrot Cashflow, we’re talking to Lesley Dennis of Solway Farms in Kentucky to talk about her experience selling their produce online before they considered selling at a farmer’s market.

Learn more about Solway Farms. 

Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon. 

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

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If you’re a farmer who can’t set your own prices, it can be disheartening—especially when you know just how much time, effort, and money it takes to put out those products. As heartbreaking as it sounds, that was the reality that many dairy farmers in the US faced. Because of that reality, many dairy farmers tried to either add or transition their dairy farms into hemp farms. And one of those farmers is Sam Bellavance.

In this episode of Carrot Cashflow, we’re talking to farmer Sam Bellavance of South Hero, Vermont to talk about how he and his team created a brand that helped Sunset Lake CBD to stand out as a premium producer in a sea of CBD companies.

Learn more at Sunset Lake CBD. 

Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon. 

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

When you’re a small farm, what’s a good way to incentivize your local community to support you and what you’re doing? How about tying up a CSA share with a project you want to do on the farm?

In this episode of Carrot Cashflow, we’re talking to farmer Jeamette Lock of Pack River Farm in Sandpoint, Idaho to talk about how their community showed up to help them build a greenhouse and what they do in return to show their appreciation.

Learn more about Pack River Farm. 

Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon. 

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

When you’re a new farm struggling to get yourself out there and secure your first few customers, then marketing can be a great tool to broaden your reach, make yourself known, and hopefully get more yourself in front of paying customers. So, what’s a good way to approach marketing?

In this episode of Carrot Cashflow, we’re talking to marketing strategist John Reinwald of Farmstand Revival to walk us through how to kick a small farm’s marketing game off the ground.

Learn more about Farmstand Revival. 

Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon. 

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

When farmer’s markets are your only market stream, every week can be a gamble. Some weeks you can sell out every single vegetable you bring, and some weeks—particularly the not-so-sunny ones—you can take more than half of your produce back home, all slated to be given away or to be tossed into the compost pile. What if you can go to the market and be at peace knowing half the produce you’re bringing is already sold and that you only have to focus on selling the other half?

In this episode of Carrot Cashflow, we’re talking to farmer Hermann Bruns of Wild Flight Farm in Mara, BC to share their experience adding an online selling platform on top of their farmer’s market sales stream.

Learn more about Wild Flight Farm.

Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon. 

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Farmer’s markets are a great way to get local food fresh from the farmers, but let’s face it—not everyone can spare the time to go to farmer’s markets every week. Well, what if there was a hub for local produce that’s open and operational 24 hours a day, 7 days a week, 365 days a year?

In this episode of Carrot Cashflow, Bill Brinkerhoff of Argus Farmstop talks about their business model that not only stimulates their local food system, but also allows the farmers to set their prices, and also serves as a center for community-building.

Follow Argus Farm Stop.

Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon. 

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

When you’re making a good number of sales online, is it still worth going to farmer’s markets all year round? Growers Carrie and Joe Chlebanowski of The Looney Farm in Alex, Oklahoma say yes, it still is.

In this episode of Carrot Cashflow, we have growers Carrie and Joe Chlebanowski to talk a little bit about increasing online sales through having a farmer’s market presence. They also share some useful tips on improving visuals and descriptions on the online store as well as displays for the farmer’s markets.

Follow The Looney Farm.

Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon. 

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon. 

In this day and age, if you’re a farmer—especially one that’s just starting out—one of the first things you can do to start marketing yourself is establishing an online presence. And what better place to be for a new farm to start than a simple photo-sharing site like Instagram?

In this episode of Carrot Cashflow, Kevin Espiritu of Epic Gardening talks about why and how we can leverage Instagram to build a following that will engage, support, and purchase from us. He also shares some easy, insightful tips on how to be the big, shiny object that people would want to engage with.

Follow Kevin @epicgardening

Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon. 

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot