In this day and age, if you’re a farmer—especially one that’s just starting out—one of the first things you can do to start marketing yourself is establishing an online presence. And what better place to be for a new farm to start than a simple photo-sharing site like Instagram?

In this episode of Carrot Cashflow, Kevin Espiritu of Epic Gardening talks about why and how we can leverage Instagram to build a following that will engage, support, and purchase from us. He also shares some easy, insightful tips on how to be the big, shiny object that people would want to engage with.

Follow Kevin @epicgardening

Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon. 

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

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As farmers living in the digital age, most of us are bound to have some sort of online presence, especially if we’re selling what we grow online. And one key element that can boost our marketing and make our product listings a lot more attractive are photos.

In this episode of Carrot Cashflow, we’re talking to longtime professional commercial photographer John Spaulding to walk us through what it means to take photos as a medium to tell the stories we want to tell, as well as some considerations when we’re thinking about hiring a professional photographer.

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Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon. 

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Melissa Ballard joins me to talk about how selling online has helped their business.  She also discusses how she tells her farm story to build and deepen the relationship with her customers.

Follow Bluegrass Beef @bluegrassbeef

Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon. 

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Jesse Way and Meghan Brandenberg join me to talk about their farm's evolution.  From starting at a farmers' market to later dropping it to sell exclusively online, they have adapted the farm to fit their lifestyle and customer base.

Follow Milky Way Farm

Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon. 

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

In this episode of Carrot Cashflow, we’re talking to farmer Jenny Quiner about how she was able to expand their farm’s operations by adding salad dressing to their product offering. She shares where she got the idea, how she executed it, and how she’s managing to produce enough salad dressings for many big grocery store accounts.

Follow Jenny and Dogpatch

Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon. 

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Farmer Keith Zimmerman talks about how they grew their roadside farm stand into a huge retail operation where they now sell produce, pre-packaged food, ice cream, and hot food.  He also shares the Deli Label app they developed along the way.

Follow Plum Creek Farm @plumcreekfarmpa

Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon. 

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

In this episode, Diego talks about the dangers of personal and business debt.  With money easier to get than ever you have to be very careful about taking loans.  That money is much easier to accept than it is to pay back.

Follow me @diegofooter

Our new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store comes out in April!  Learn more at readyfarmerone.com.

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Farmer Ray Tyler talks about how well their self-serve on-farm store has worked for them.  He also discusses a modified CSA model called a Season Farm Bag which has been very successful.

Follow Rose Creek Farms @rosecreekfarms

Our new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store comes out in April!  

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Farmer Vannah Roddy discusses the benefits of her weekly veggie box.  It's a program that has been successful for her as a farmer while also being something that works for customers.  

Follow Encompass Farm @encompassfarm

Our new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store comes out in April!

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Farmer Jeremy Tolley discusses why they go above and beyond to service their farm customers.  He shares the extra steps he takes to really make customers feel like they are getting something special.  He shares how he built his customer base using the website NextDoor.   You will also hear his thoughts on why these decided to start aggregating products from other farms.

Follow Red Thread Farm @redthreadfarm

Our new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store comes out in April!

Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/

Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot