Casey Biehl is the VP of Operations for Fat Boy's Pizza based in Metairie, Louisiana. This pizza chain is growing rapidly due to the quality of ingredients and the ambience of the restaurants. I got word they were looking to head further east and became curious of their recipe for selecting new locations for expansion - what do they look for in a community? How far do people travel for to come to their stores? What type of commercial centers work best for them? How much do they spend per visit and what types of neighborhoods does this imply? Casey, with a background in food and bev from the casino world, tells the story.

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