Casey Digital Podcast

Casey Digital Podcast

By CaseyDigital PodcastBusiness
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Casey Digital Podcast episodes

  • EP #19: Kurtis Powers - Big Agencies Vs. Small Agencies
    I interviewed Kurtis Powers who is a Creative Director at Analogy and a Broadcaster, Curator/Speaker and DJ. He has amazing experience in the creative and digital space and he has worked at some of the largest agencies in New York including JWT and SapientRazorfish.
    In this episode we discuss what the differences are between the large agencies and then also working for smaller consultative agencies in a contrast piece. Kurtis shares his many years experience in working on large projects with huge brands and this really gives an insight for people looking to get into the world of agencies.
    You can get in touch with Kurtis by emailing [email protected] or following him on the handles below:
    Kurtis Powers on LinkedIn
    Kurtis Powers on Instagram
    @kurtispowers on Twitter
    We hope you enjoy the episode and if you have any questions please email [email protected]
    Connect with the host, Paul Casey https://www.casey-digital.co.uk
    @caseydigital on Instagram 
    Paul Casey on LinkedIn 
    Youtube Channel - Casey Digital
    @casey_digital on Twitter
    1 hr 10 min
  • EP 18: Louis Grenier - Everyone Hates Marketeers
    I interviewed Louis Grenier who is a Senior Marketing Strategist at Hotjar and host of the Everyone Hates Marketers podcast. We discuss how to cut through the marketing bullshit and get to the really valuable content for your audience.
    Topics we covered:
    Starting out with the Everyone Hates Marketers podcast from hosting an event and interviewing people
    Louis started out by interviewing business boot-strapers and marketeers to find out their secrets
    EHM was part of the first wave of marketing podcasters with a difference and he puts a lot of his success down to getting feedback and focusing on "No bullshit" approach
    Learning from his guests has been really energising and valuable to Louis
    The podcast schedule is the most gruelling aspect of running a popular podcast
    Getting help with his podcast for editing and marketing helps Louis keep the podcast going every Tuesday
    Helping people with marketing during lockdown
    The future of EHM podcast is to educate people on the marketing fundamentals and giving people guides to stand out
    The real truth about Seth Godin and his marketing advice (must listen)
    Louis gives us an insight to what it's working for Hotjar
    How Hotjar is going to grow in the future with new features 
    Louis' tips for marketers:
    Marketing - it's all about your market, it's not about you!
    Giving value up front is so important when it comes to building a funnel
    Be aware of the shiney new marketing tools and trends and try to cut through to use evergreen tactics
    Focus on the first principles for your marketing and why are you relevant from the people first approach
    Make sure you get a good balance of feedback from real customers (real people) instead of just looking at data all the time
    We hope you enjoy the episode and if you have any questions please email [email protected] 
    Connect with the host, Paul Casey https://www.casey-digital.co.uk 
    @caseydigital on Instagram 
    Paul Casey on LinkedIn 
    Youtube Channel - Casey Digital
    @casey_digital on Twitter
    49 min
  • EP #17: How to start a podcast on a budget

    This is a simple step-by-step guide for beginner’s on how to start a podcast on a budget or for free.  You can read the full guide online at casey-digital.co.uk/post/how-to-start-a-podcast  I started The Casey Digital podcast in February 2019 with no budget and there are now thousands of people tuning in to listen to my content. In this pod I have listed the steps you need to follow in order to create and grow your own podcast from the ground up.  

    Contents:  

    • Step 1: Position your podcast to appeal to your target audience  
    • Step 2: Ensure you have the right podcasting equipment and software  
    • Step 3: Plan your podcast in advance and have a great script  
    • Step 4: Find amazing guests to enrich your podcast for your audience  
    • Step 5: Enjoy recording your podcast, it shouldn’t be a chore  
    • Step 6: Spend time editing your podcast (but not too much time)  
    • Step 7: Promote your podcast effectively through your channels  


      • CLICK HERE TO READ THE FULL GUIDE  I hope you enjoy the episode and if you have any questions please email [email protected]  


      Connect with the host, Paul Casey  https://www.casey-digital.co.uk  

      @caseydigital on Instagram  

      Paul Casey on LinkedIn  

      @casey_digital on Twitter

      1 hr 10 min
    • EP #16: Lauren O'Sullivan - Finding meaning in work & business
      I interviewed Lauren O’Sullivan who is a Strategic Digital Brand Consultant, Business Coach and podcaster on how she helps brands and businesses grow and find meaning.
      Topics we covered:
      * Adapting your working life to the lockdown measures following the virus outbreak
      * Working from home becoming the new norm
      * Working for Simply Be, Missguided and Ego Shoes
      * The growth of fast Fashion and digital in Manchester
      * The importance of brand and storytelling through social media is how you stand out in the current saturated market
      * The transition of working in a business to working for yourself
      * The psychology of marketing your brand and making a change for yourself
      * How to find you why
      * Coaching people who want to change their job and their life
      Links and resources:
      * Beyond the stories podcast
      * https://www.laurenosullivan.com
      * Fiona Murden - https://www.amazon.co.uk/Defining-You-profile-yourself-potential/dp/1473668387
      * Letters From a hopeful creative podcast - https://podcasts.apple.com/gb/podcast/letters-from-a-hopeful-creative/id1408102079
      * Albert Camus - The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.
      We hope you enjoy the episode and if you have any questions please email [email protected]
      Connect with the host, Paul Casey
      https://www.casey-digital.co.uk
      @caseydigital on Instagram
      Paul Casey on LinkedIn
      @casey_digital on Twitter
      1 hr 13 min
    • EP #15: The Lockdown Podcast - 5 digital strategy tips during lockdown
      Welcome to the casey digital podcast, on this episode I will be talking through my lock down so far and 5 digital strategy tips during quarantine.
      1. Site speed
 
      Website speed and getting your scores up has been a piece of advice I’ve given clients for a long time, and yes it’s more important than ever!
 
      Analyse your website speed and how your platform is performing to see if there are areas for improvement, there are lots of tools but I like to recommend using 2 tools (Google Page insights and GT Metrix) and stick to them as you benchmark month on month.
 
      Ensure that site speed is a monthly agenda item on your website roadmap in house and if you use an agency you should be committing retainer hours every month.
      Read this post on Moz about why site speed is so important and you will see that shaving a second off your page loading speed can have a massively positive impact on your conversion rate.
 
      2. Conversion rate optimisation 
 
      Making any major changes to the critical aspects of your customer journey isn’t normally BAU for most businesses due to the risk and flow of revenue that it generates i.e. the checkout.
 
      Generally speaking a lot of businesses will have reduced spend on acquiring new customers but they don’t spend enough time trying to convert their existing visitors and optimising the conversion rate as much as possible
 
      Here are some simple tips to start CRO:
 
      - Map out the customer journey using post it notes or a document and look at the key areas on that page to split-test.
 
      - Create a very simple split test plan to change 1 or 2 elements in the customer journey to test a hypothesis, i.e. call to action (CTA) button colour or CTA copy and run it for a minimum of 6 weeks.
 
      - If you haven’t already, set up tracking software where you can split test the data from your changes. If you don't have a paid tool, use Google Optimize which is a great free tool.
 
      3. Adapt your paid strategy to be more agile
 
      Continue to review paid campaigns weekly
      Review what content you are putting out in your ad campaigns  
      Use this time to really analyse your funnel
 
      4. Email marketing is old but gold
 
      According to BounceX email conversion rates and revenue has increased during the pandemic (BounceX COVID-19 Retail Pulse Study)
 
      Brands are marketing to a more engaged audience as they have more time on their hands.
 
      Targeted messages to curated audiences has always been the winning formula for email marketing and this is especially the case during the pandemic.
 
      If you can create compelling content / campaigns and use email as one of the main vehicles you are likely to get a relatively strong ROI.
 
      5. SEO is as important as ever
 
      If you have been investing into SEO and you have a solid strategy and roadmap, hats off to you and I’m sure there are a lot of smug SEO’s in digital teams up and down the country as paid media budgets are getting reduced.
 
      If you aren’t confident in you SEO strategy or you are unsure here are 3 tips to start you on the right path :
 
      - Run a technical audit 
      -Scale up your “Power Post” SEO content 
      -Research new trending topics in your sector and adapt your strategy
 
      If you want to find out more about SEO or you are new to the subject please go and check out the Beginners guide to SEO on my blog or download the SEO whitepaper from the Seventy7 blog.

      Visit - casey-digital.co.uk for more
      49 min
    • EP #14: Richard Renda - Crowdsourcing Creativity and Starting Up An Agency
      I interviewed Founder of Manchester Creative Collective Marketing (MCCM), Richard Renda, on his career in the marketing and creative industry. From starting in the traditional creative to moving client side and starting up his own agency.
      Topics we covered:
      Taking the scenic route into the marketing industry
      Moving from a traditional approach which has helped principles of how Richard has approached things moving forward
      Working client side vs working agency side
      Creating agile agencies is the future of the client servicing and outsourcing work from brands to agencies
      Clients will work with agencies because they don’t have the time or expertise
      Collaborating with teams to refresh the creativity
      Working in house in various from Bathrooms and plumbing, Sex Shops, Henri Lloyd and Bongo’s Bingo
      Offering design apprenticeships and creative mentoring to creative teams
      The evolution of collaboration in the creative and digital industry and the rise of agility being the difference between traditional and forward facing agency models
      Crowdsourcing resources for your agency and managing workload with an agile in house team
      Growing clients from scratch as a start up agency and looking to get longer term contracts
      Early learnings of the commercial and pricing models for agencies, plus looking at the world from what you would pay for a product or service
      Gary Vee’s influence on the digital market and community
      Marc Jonckers has been the biggest influence on Richard’s career
      Carrie Rose at Rise at Seven is really making changes in the market around Digital PR with straight talking content without fluff
      Carley Jones from Kettle Bell Kitchen is an inspirational leader in Manchester and she has a fantastic personal brand.
      Gym Shark’s Ben Francis  and Noel Mack growing a fantastic brand and Ben being involved in the brand and product
      If you make it to the end you will hear a fun game called: Sing, Sing, Show us your ring. (don't ask)
      Links and resources:
      MCCM On LinkedIn
      Richard Renda on Linkedin
      Lucy Clarkson on LinkedIn
      We hope you enjoy the episode and if you have any questions please email [email protected]
      Connect with the host, Paul Casey:
      @caseydigital on Instagram
      Paul Casey on LinkedIn
      @casey_digital on Twitter
      1 hr 16 min
    • #13: Clair Heaviside - Company Culture and Channeling Creativity

      I interviewed Co-Founder of The Light Agency, Clair Heaviside, on how she has grown to be a female agency founder and driving company culture. Clair talks us through her diverse creative background and starting up the Light Agency with business partner Dom Carter.  

      Topics we covered: 

      • Starting out in an unconventional way through the Odd Arts Charity which is a global drama group who work with people to build confidence and get people to express themselves. 
      • How Clair has become part of the creative industry and working with a mix of creativity from performing arts and artists to traditional creative design. 
      • Approaching work with clients with the right agency values and culture, you can have great ideas and make money with the right values. 
      • Working in a more conscious agency environment. 
      • Sustainable and conscious brands are great but there is a flip side where people are creating purpose branding which is misleading to consumers in campaigns. 
      • Saying yes to things and taking opportunities. 
      • Learning about yourself and how other great businesses are ran. 
      • Clair realising that “It’s only marketing, no one has died.” 
      • Having the big job isn’t easy but growing the Light Agency with Dom Carter is going well and they are looking to grow in the future. 
      • Company culture and work life balance is really important to Clair and she goes into detail about how she see’s the ideal culture. 
      • Gaining tangible results from creating a high performing company culture. Representation and a supporting environment to help people from different backgrounds grow in future. 
      • “Coming into to work should feel like double art on a Friday and not double maths on a Monday” 
      • Gaining inspiration from Karl Barker, Nick Morgan, Rich Whitehouse, Paul Irwin, Ali Hanan, Cindy Gallop, Sandy Lindsay MBE. 
      • Walking dogs in Disley and getting headspace away from the mayhem of the city centre 
      • Quote from Jack Kerouac: "Because in the end, you won't remember the time you spent working in the office or mowing your lawn. Climb that goddamn mountain." 


        • Links and resources: 

        • Clair Heaviside on LinkedIn 
        • @clairheavy on Twitter 
        • The Light Agency 
        • Brene brown Ted Talk about The Power Of Vulnerability 
        • Unf*ck your brain podcast by Kara Loewentheil 
        • Work like woman book by Mary Portas 


          • We hope you enjoy the episode and if you have any questions please email [email protected]


          Connect with the host, Paul Casey:

          @caseydigital on Instagram

          Paul Casey on LinkedIn

          @casey_digital on Twitter

          58 min
        • #12: Chris Townsend - How To Create Great Social Videos
          I interviewed founder of What Marketing, Chris Townsend, on how building a paid social agency that create video content for clients in the travel sector and finding his work-life balance.
          Topics we covered:
          * Moving to Manchester from the North East to learn his trade at MediaCity
          * Chris has received a lot of great advice from Naomi Timperley 
          * He started out at TunaFish Media as a camera assistant 
          * Chris travelled and shot video content for 4 months in South East Asia is as amazing as it sounds
          * When creating video content always start with the audience first 
          * The evolution of the social video market from 10 pieces per campaign to over 100 pieces of content
          * Creating more sophisticated content at volume to get results for clients on Facebook and Instagram 
          * Trying to find the work life balance between being a director of a company, delivering for global travel clients and having a young family at home
          * Creating separation from your mobile phone to 
          * Working on Veganuary campaigns and trying to move to a more conscious diet after working with vegan clients
          * Chris gives a valuable insight into his process of creating social video content and then running ads for clients 
          * Top 3 tips from Chris on social video:
              1. Set up is key - Transparency of data is key for reporting back on data for social media ad campaigns, always ensure the pixel is set up correctly and everything is being tracked. If the clients doesn’t know
              2. Plan the content around the audience - Understanding why you are creating content and who you are targeting when creating social video is essential for getting return on your investment of content
              3. Clarity of objectives - Being clear on what you are looking to achieve and ensure that you stick to the original plan that you have set out in terms of KPI’s, audiences and budgets otherwise this will skew the success of campaigns.
          * James McDonald from TunaFish Media has been a big influence to Chris’s career 
          Links and resources:
          * Chris Townsend on Twitter
          * Chris Townsend on LinkedIn
          * Email Chris - [email protected] 
          * What Marketing on Twitter 
          * Escape from camp 14 book
          We hope you enjoy the episode and if you have any questions please email [email protected] 
          Connect with the host, Paul Casey:
          @caseydigital on Instagram
          Paul Casey on LinkedIn
          @casey_digital on Twitter
          1 hr
        • #11: Bruce Thomas - Rockstars, Digital Agencies and Music Projects
          I interviewed Co-Founder of Tribes, Bruce Thomas, on how has built digital products for the music industry. Bruce gives insights to the journey of growing a digital agency and shares inside stories of working with artists and bands.
          Topics we covered:
          * Dreams of becoming a rock star
          * 90’s tech projects on CD ROM and Floppy disks
          * Co-Founding tech businesses in Manchester including Sub Net, Magnetic North and Modern English
          * Bruce’s biggest mistake was opening a restaurant
          * Working with people who produce great digital products and walking into meetings with confidence
          * Building a digital agencies to supply the music industry with tech products
          * Getting the work-life right between family and work
          * Working with Led Zeppelin and meeting Bruce’s hero Robert Plant
          * Balancing chasing the end of month payments as a start up versus working on passion projects
          * Andrew Spinoza has been a big influence on Bruce’s career
          * Tribes book from Seth Godin
          * Finding his birth family and speaking to his brother about his favourite album - Abbey Road
          * Led Zeppelin 3 is his 2nd favourite album
          * Knowing what you are good at is important and migrate to places where you can fight for your dream role
          * Bruce’s favourite quote: “And in the end, The love you take, Is equal to, The love you make.” The Beatles, The End from the album Abbey Road
          Thank you for listening and please email me any feedback - [email protected]
          If you would like to get in touch with Bruce find him on LinkedIn or email [email protected] Connect with the host, Paul Casey:
          @caseydigital on Instagram
          Paul Casey on LinkedIn
          @casey_digital on Twitter
          59 min
        • #10: John Whalley - Brand Battling Vs. Brand Building
          I interviewed Head of Brand Strategy at Seventy7, John Whalley, on how he builds brands up to be successful. John gave me insights into his process and there are some valuable tips for anybody looking to create a brand or re-brand.
          The main topics we cover are:
          How John got into the creative industry originally
          John’s love of music and the influence it had on his creative process.
          Building your brand is not about designing your logo and writing your strapline.
          Brand battle Vs. Brand Building
          Battle: You can push out message, after message, after message, after message.
          Building: Or you can pull people in with your story and build your brand community
          Consumers see over 3,000 brands per day and they only remember 5.
          From a solid platform everything else can follow, stronger connections can be made, and more meaningful relationships built with your consumers.
          Brand Platform
          A brand platform is build on 3 key pillars; Purpose, Mission and Values.
          Purpose
          Your purpose is your ‘why’ you do what you do It’s the reason you exist, beyond making money.
          58% of businesses with a clearly understood purpose experienced growth of +10% in the last three years. Harvard Business Review / EY Beacon Institute
          If you communicate your purpose and it links to that of your audience, they’re more likely to join your tribe.
          Mission
          Your mission is your action-oriented master plan. It’s your ‘how’ you plan to achieve your vision. 
          Your mission is what you do, who you do it for, and how you do it.
          Vision
          Your vision is your picture of where you aspire to be. It’s your ‘what’ you aim to achieve. It’s your hopes and dreams.
          To build your brand, first define your brand platform. Then live by your brand values and tell your brand story.
          Values
          Your brand values are the principles and behaviours that you stand by. They run throughout your purpose, mission and vision.
          They should be unique, meaningful, memorable, actionable and clear. They should never be vanilla or ‘off-the-peg’.
          Brand Story
          Your brand story is your unique brand narrative. Without purpose, mission and vision, your story can never be authentic and compelling.
          Stories are fundamental to the way that we communicate as human beings. Stories differentiate your brand. Stories are shareable.
          Links and resources:
          @john_whalley on Twitter
          John Whalley on LinkedIn
          Simon Sinek Ted Talk on “Start With Why” 
          Download the Seventy7 Brand Building Guide
          Marty Neumeier - "The brand gap” , “Zag” and “Scramble”
          Connect with the host, Paul Casey:
          @caseydigital on Instagram
          Paul Casey on LinkedIn
          @casey_digital on Twitter
          1 hr 8 min

        About Casey Digital Podcast

        From the publisher's feed

        I’m a digital specialist based in Manchester and I’m sharing my experiences working with brands and business. I cover a range of subjects from e-commerce to marketing and I’ll be inviting guests from…