Casey Digital Podcast

I interviewed MD of Tunafish Media Sam Jones about balancing the agency and running a successful charity to help to homeless in Manchester. 

The main topics we cover are: 

Starting out in radio and deciding it wasn’t for him 

Sam worked in early stage social media around 2003 

2011 he started an agency called Tunafish media with some friends from Uni When they started Tunafish they also had a bar job to help with cash 

Creating viral content for Donald Trump’s first day in the office, 200 million views in 3 days for a World Leaders WhatsApp group 

Looking forward to the future of creating content and how the gap will be closed between hero content and throw away content and personalised Memes and GIFs 

Sam’s Manchester rant 

Work life balance when running an agency 

Facing mental health issues and how 

Sam copes with anxiety 

Finding motivation in cheesy montage videos 

Inspiration: Michael Di Palo and Sandy Lindsay providing guidance 

Not just soup was started in collaboration with Coffee for Craig to feed the homeless men and women in Manchester 3 nights a week 

This project has provided over 45,000 meals to people in Manchester 

Sam going to Buckingham Palace to receive the Queens award at a garden party 

Volunteering for Forever Manchester and being the Vice-Chair Having really bad hair back in the day 

Links and resources: 

Sam on LinkedIn - https://www.linkedin.com/in/sam-jones-84158414/ 

Sam on Twitter - https://twitter.com/SamJonesMCR 

Sam’s agency Tunafish Media - https://tunafishmedia.co.uk/ 

Shoe dog book - https://www.amazon.co.uk/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146707 

The war of art - https://www.amazon.co.uk/dp/1936891026/ref=cm_sw_em_r_mt_dp_U_tLikEbQJJB3GR 

Felix Baumgartner Space Jump - https://www.redbull.com/gb-en/fly-with-felix-red-bull-stratos-pov-video 

Factfulness: Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think - https://www.amazon.co.uk/Factfulness-Reasons-Wrong-Things-Better/dp/147363749X/ref=asc_df_147363749X/?tag=googshopuk-21&linkCode=df0&hvadid=344380111895&hvpos=1o2&hvnetw=g&hvrand=1416550232838382582&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006912&hvtargid=pla-590283424795&psc=1&th=1&psc=1 Not 

Just Soup - https://twitter.com/notjustsoupmcr 

Street Support (tackling homelessness) - https://streetsupport.net/manchester/ 

Forever Manchester - https://forevermanchester.com/ 

Thank you for listening and please email me any feedback - [email protected]

Connect with the host, Paul Casey:

@caseydigital on Instagram

Paul Casey on LinkedIn

@casey_digital on Twitter

I interviewed SEO Specialist Sarah McDowell growing the SEO SAS Podcast with her co-host Hannah and balancing a career in digital marketing.

The main topics we cover are:

Progression through Sarah’s career from starting out and progressing into a sent SEO role

Acknowledging that you cannot know everything and asking questions to learn from colleagues

Not taking what people say as gospel and avoiding “gurus”

Work-life balance - balancing mental health and productivity

Breaking through the male dominated SEO / digital industry through quality content

The journey of starting the SEO SAS podcast with Hannah Bryce

How to get started with your podcast (see below)

The importance of authenticity and getting to market with your content

If you love what you do, side hustles are always ROI positive

What to do if your traffic has plateaued and focusing on your audience

Sarah’s favourite failure in her career

Staying curious in your career

Sliding doors means a lot to Sarah :-)

How Sarah creates her podcast:

Episode planning and creating a script

Roadcaster for the mixing desk, microphone and headphones

Sound editing tool (free) - Audacity or Garage band

Publishing the podcast through Anchor or Captivate 

The jingle was created on Audio Jungle (£5 for the track)

Podcast Tips:

Offer value of some sort eg for SEO SAS its educational

Be consistent, pick a schedule and stick to it. People will then know when to expect a new episode.

Be entertaining somehow eg for us me and Hannah try to have banter

Consistency is key when you publish content

Have a feature and bring personality to your podcast

Sara recommends these people:

Britney Muller - Senior SEO Scientist @Moz 

Kirsty Hulse - Speaker, author, brain based coach

Izzie Smith - Nerd, speaker, and Technical SEO Analyst. @Ryte_EN. Occasional SEO meme maker 🤖

Carrie Rose - Founder of RiseatSeven. Digital PR link building 

Dawn Anderson - Managing Director @BeBertey

Links and resources:

@sarahmcduk on Twitter

Sarah McDowell on LinkedIn

LikeMind Media

SEO SAS Podcast 

SEO SAS Podcast Twitter account 

Hannah Bryce (SEO SAS Co-Host & SEO Manager at Gymshark)

Sh**ged Married Annoyed By Chris & Rosie Ramsey 

SEO tips and advice

Whiteboard Friday for SEO tips from Moz

Recommended book - Good strategy / bad strategy

Thank you for listening and please email me any feedback - [email protected]

Connect with the host, Paul Casey:

@caseydigital on Instagram

Paul Casey on LinkedIn

@casey_digital on Twitter

I interviewed Head Of Multichannel Sian English on how she got into the industry, how marketing has changed over time and she provides some helpful tips. 

The main topics we cover are:

Comms strategy in 2009 versus 2020

Early stage social media marketing

Working in-house versus working agency side

Avoiding data paralysis and solving problems in the marketplace

Balancing mental health with the demands of working in marketing

The evolution of content marketing and social media marketing working in combination

Networking and building your professional network

How to manage your agency 

Creating a multichannel marketing plan for an agency and for clients

Learnings from launching a brand

Mentors and looking after your mental health

Wise words from Sian about careers: "A friend once told me, that in life you will possibly get fired or made redundant, make a terrible decision job wise and you will experience one job that will absolutely change your life".

Links and resources

Manchester Publicity association - https://www.mpa.org.uk/

Pro Manchester association - https://www.pro-manchester.co.uk/

Manchester Digital - https://www.manchesterdigital.com/

Esther Perel Podcast - https://www.audible.co.uk/ep/esther-perel?source_code=M2M14DFT1BkSH082015011R&ds_rl=1235779&ipRedirectOverride=true

Good Strategy / Bad Strategy (apparently the best book on strategy!) -  https://www.amazon.co.uk/dp/1781256179/ref=cm_sw_em_r_mt_dp_U_8ilhEbVW4CHA1 

Brene Brown - https://brenebrown.com/

Dan Nolan (Formerly of at the E-Word) - https://www.linkedin.com/in/danielvnolan/

Cindy Simmons (MD at the MPA) - https://www.linkedin.com/in/cindy-simmons-05891460/

Christian James (MD at The IF Agency and Sian's mentor) - https://www.linkedin.com/in/christian-james-74504b1/

Liane Grimshaw (Founder + MD at SupaReal) - https://www.linkedin.com/in/lianegrimshaw/

We hope you enjoy the episode and if you have any questions or follow up please contact me or Sian on Twitter or LinkedIn 

SUBSCRIBE

Spotify

Apple Podcasts

Connect with the host, Paul Casey:

@caseydigital on Instagram

Paul Casey on LinkedIn

@casey_digital on Twitter

Dom started out as doing a side hustle at university through Facebook selling trips to Amsterdam then we he went on to teach himself how to run Facebook ads through watching YouTube videos.This is quite a bit different from his Geology degree and it proves that anyone can learn how to do digital marketing if you have the drive and desire.

From there Dom worked for a business called Invasion mainly doing digital marketing and social media before he teamed up with a talented videographer called Chris Townsend to form a start up marketing business called What Marketing. the developed really engaging social content and started to push it through social and driving leads for businesses.

Dome moved on to Cube3 who are a digital marketing agency based out of the Norther Quarter in Manchester to run their paid social offering. Dom then decided to set up as a freelancer doing the same projects with Claire who was a strong creative campaign freelancer and formed a start up agency called The Light Agency.

Top tips:

Split testing audiences and creative is the key to social media advertising working over time particularly in Facebook and Instagram.

Facebook business manager give marketeers the opportunity to split test creative and give you a real indication of what they like and what they don’t like. Lift Studies is a great way of doing this to test your awareness ads before they go out as a full campaign with lots of budget behind them.

Having a cross channel marketing strategy is really important with both Google and Facebook working together to target your customers in a customer journey rather than working on individual channels.

Launching new brands for the first time need to be realistic with expectations when it comes to traction fro social media ads at first, you need 3 months worth of data and exposure before people start to recognise your brand.

Due to the nature of platforms such as instagram people will see hundreds of brands and ads per month so cutting through the noise does take time and also they generally need to see your brand 6 - 7 times before they think about converting.

It’s important to understand customer intent and brand recall when you are running social media ads, this is because users aren’t always looking to purchase when they are scrolling through Facebook or Instagram. You won’t convert people first time you you have to build brand and campaign awareness for the user to convert when they have the intent to purchase.

As a client you need to know which agency is responsible for what when it comes to performance, it’s not uncommon for brands to be working with several agencies and it’s really important to be clear on who owns which metrics.

The above includes in house teams as sometimes there is friction between agencies or freelancers and the in house team to take credit for traffic and sales performance.

Attributing sales to the correct channel is key and Dom advises people to use Double Click to track last click attribution more accurately as you can’t be sure which channels are driving growth.

The decline of organic social is well documented and it is part of the master plan for Facebook to make lots of money from ads. It started with Facebook Business Pages and people following them really helped brand have a presence on social media, this has now evolved to Facebook Business manager to drive more ads.

Boosting posts don’t work on Facebook and Instagram in terms of quality of traction and conversions so unless you are happy to just grow likes (this is a poor strategy) don’t do it!

Looks at what organic posts are working and you can run them as ads in FB Biz Manager to your audience with a pre-existing social proof for the post with likes and comments.

Connect with the host, Paul Casey:

@caseydigital on Instagram

Paul Casey on LinkedIn

@casey_digital on Twitter

I interview Tom McDermott from The United End about how he got into sports and football journalism and discuss his career. From starting out not sure what he wanted to do Tom has managed to build a large following on social media and on podcast around football specifically covering Manchester United. The United End has gone from strength to strength and Tom writes for Sky Sports, The Sun and he even has a book on Amazon called England: the quest for glory.

Connect with the host, Paul Casey:

@caseydigital on Instagram

Paul Casey on LinkedIn

@casey_digital on Twitter

I interviewed David Walter on his history in the industry stretching back from the 70's to the modern day and what changes he has seen during this period of time.  We discuss Investing, Talking to Teslas, Edward de Bono and everything in between.

We hope you enjoy the episode and if you have any questions or follow up please contact me or David 

Connect with David on LinkedIn - https://www.linkedin.com/in/david-walter-a988139/ 

SUBSCRIBE

Spotify - https://open.spotify.com/show/4OIWcXUCgYns1I5o7MJaBu  

Apple Podcasts - https://itunes.apple.com/us/podcast/caseydigital-podcast/id1451643380

Connect with the host, Paul Casey:

@caseydigital on Instagram

Paul Casey on LinkedIn

@casey_digital on Twitter

I interviewed SEO Strategist Rob Goodison on how he got into the industry, what trends he is seeing in SEO and he provides some helpful SEO tips. There is a lot of noise in this space however after working with Rob over the past 3 years I’ve found him to be helpful and accurate when it comes to SEO and Google.  

The main areas Rob looks at when he working on SEO for clients are: 

On-Page SEO - The process of crafting your website to answer the search’s needs through content and/or other technical practices. 

Technical SEO - Involves improving how well your website performs, fixing critical errors and issues that negatively impact your website. 

Off-Page SEO - Off-Page SEO focuses on websites that link to your site and its content to build authority and trust. 

Content Marketing - Involves creating engaging content that appeals to your target audience and drives traffic. 

SEO tips and resources: 

Rand Fishkin (Moz) - https://www.linkedin.com/in/randfishkin/ 

Moz - https://moz.com/blog 

Moz Beginners Guide to SEO - https://moz.com/beginners-guide-to-seo 

Neil Patel - https://neilpatel.com/ 

Backlinko - https://backlinko.com/ 

Brian Dean (Backlinko) - https://www.linkedin.com/in/brianedean/ 

Seventy7 Guide to SEO - https://www.seventy7group.com/beginners-guide-to-search-engine-optimisation-seo/ 

Everyone Hates Marketers -  https://everyonehatesmarketers.com/ 

Louis Grenier (Everyone Hates Marketers) - https://www.linkedin.com/in/louisgrenier/ 

SEO SAS Podcast - https://podcasts.apple.com/us/podcast/seo-sas/id1444750575 

Teen uses smart fridge to tweet after mum confiscates phone - https://metro.co.uk/2019/08/14/teen-uses-smart-fridge-to-tweet-after-mum-confiscates-phone-10569110/

We hope you enjoy the episode and if you have any questions or follow up please contact me or Rob - https://www.linkedin.com/in/robert-goodison-61418438/ 

SUBSCRIBE - 

Spotify - https://open.spotify.com/show/4OIWcXUCgYns1I5o7MJaBu Apple Podcasts - https://itunes.apple.com/us/podcast/caseydigital-podcast/id1451643380 

Connect with the host, Paul Casey:

@caseydigital on Instagram

Paul Casey on LinkedIn

@casey_digital on Twitter

In this episode I discuss how I started my podcast by using my mobile phone on the way to work. It’s very simple to follow and hopefully my example can show that it’s really easy to start your own podcast and create content with just your mobile phone. SUBSCRIBE - Spotify - https://open.spotify.com/show/4OIWcXUCgYns1I5o7MJaBu

Apple Podcasts - https://itunes.apple.com/us/podcast/caseydigital-podcast/id1451643380

Connect with the host, Paul Casey:

@caseydigital on Instagram

Paul Casey on LinkedIn

@casey_digital on Twitter

On my way to work I decided to make an unscripted podcast off the top of my head! I discuss the top 3 e-commerce tips for the early part of 2019 👨‍💻 If you work for an e-commerce business, in an agency, freelance or you just work in marketing hopefully there are some useful high level tips for you to help plan. 

1. Channel Mix including social, PPC, SEO, email and how those channels are linked not individual. 

2. Website roadmap for e-commerce businesses and the lack of planning causing frustrations. 

3. Content! Content! Content! You need to produce long and short form content even if you are a start up. I hope this is useful, subscribe comment ask me questions. 

I’m new so please be nice 🤓

Connect with me:

Instagram - https://www.instagram.com/caseydigital/

LinkedIn - https://www.linkedin.com/in/paulcasey86/

Twitter - https://twitter.com/casey_digital

Spotify - https://open.spotify.com/show/4OIWcXUCgYns1I5o7MJaBu

Apple Podcasts - https://itunes.apple.com/us/podcast/caseydigital-podcast/id1451643380

Connect with the host, Paul Casey:

@caseydigital on Instagram

Paul Casey on LinkedIn

@casey_digital on Twitter