Back when I started scripting my podcast and writing a book I was convinced that the most powerful techniques you need to master would be communication and leverage.
I was wrong.
There is this one thing even more important, but it’s not the sexiest topic, hip or pop, it’s not entertaining. It doesn’t allow you to advertise rapid results, like “get 10.000 subscribers in 3 days” and for most it’s not a lot of fun, either.
Rather it’s like going to the dentist for a root canal, or getting a leg massage, calves and all that.